1999 Market Engineering Awards

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Frost & Sullivan (Mountain View, CA) is an international marketing, consulting and training company that monitors the U.S. biotechnology, pharmaceutical and analytical instrument arena for market trends, market measurements and strategies. In a news release dated 27 September 1999, Frost & Sullivan's U.S. Biotechnology and Pharmaceutical Analytical Instrumentation Markets research presents "analyses of the markets for HPLC instrumentation, mass spectrometers, DNA analytical instrumentation and automated protein/peptide analytical instrumentation." In addition, Frost & Sullivan gives out Market Engineering Awards to the biotechnology and pharmaceutical industry "to recognize companies that have worked hard to make a positive contribution to the instrumentation market."

The 1999 Market Engineering Customer Focus Award for the biotechnology and pharmaceutical instrumentation market was awarded to:

Beckman Coulter, Inc.

8-capillary automated DNA sequencer

Frost & Sullivan noted that "the introduction of this product exhibits
Beckman Coulter's superior knowledge of customer needs and the
company's ability to meet and exceed customer expectations."

The 1999 Market Engineering Customer Service Award was presented to:

PE Biosystems

Frost & Sullivan rewarded Perkin-Elmer for "its ability to build and
maintain customer relationships through fast responses, good support
and fair treatment of customer complaints and marketplace needs."

If you decide to buy from another vendor because of perceived value or a cheap price, just remember that you will get what you pay for (and maybe not even that!). And if you still decide to buy Shimadzu, well Good Luck Chum (cause you're gonna need it!)

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