THE VALUE OF YOUR V ZONE
A TRUE TESTED TREND Approved by TRUE, the Man's Magazine The intense, dark-haired young man on the opposite page is selling. He might be selling a patented gunsight to a manufacturer of small arms. Or selling insurance to a prominent local banker. Or clinching the sale of a 1951 automobile. But he isn't; he's selling himself. He's selling himself into a new job. Not that he's out of work--far from it. He has a good job. But he's looking for a better one. And he's going to get it, too. He doesn't believe that old saw about not judging a book by its cover. He knows the cover has to snare the reader before the guts of the book can tell the story. To snare his man, he has a carefully-groomed V Zone--the area of apparel which includes tie, shirt, collar and lapels. His shirt is neat, his collar fits well, his tie is picked to go with the particular suit he is wearing. And his knot is correct for his collar. In your daily person-to-person contacts, you lead with your V Zone--it's the first area of apparel your boss, your customer or your client notices about you. It is the focal point of your appearance. A neat V Zone is a matter of con- sidered choice of apparel and care in putting on the clothes and in wearing them. On the follow- pages are True Tested Trend suggestions to improve your appearance.-Richard N. Cohen