Guides for Craftstore Owners and Vendors
The Basic Guide to Pricing Your Craftwork; James Dillehay
Business Forms and Contracts (In Plain English) for Craftspeople; Leonard D. DuBoff - Contains forms for contracts, consignment agreements, copyrights, record keeping, and other tasks for independent craftsworkers.
The Business of Crafts: The Complete Directory of Resources for Artisans; The Crafts Center - This guide offers a multitude of marketing ideas for the established professional crafter and the accomplished amateur alike. Solid information--on everything from setting up a business plan and determining pricing, to promoting your work and exploring a broad range of markets--complements extensive state-by-state listings of a wide variety of options, not just craft shops and fairs, but decorators' offices, museum and gallery shops, department stores, specialty retailers, catalog sales, even television and online shopping sites, and many more, complete with names, addresses, and phone/fax numbers.
Crafts Market Place: Where and How to Sell Your Crafts; Argie Manolis - A beginning-to-end guide for crafters with tips on designing salable crafts, advertising, and publicity, and includes listings for over 560 craft malls, shows, and cooperatives for selling your crafts.
Create a Web Page with Office 97 With CD-ROM; Chris Katsaropoulos
Creative Cash: How to Sell Your Crafts, Needlework, Designs and Know-How; Barbara Brabec
Getting It Together: How to Organize Your Work, Your Home, and Yourself; P. Katz
Guerrilla Marketing - Online; Jay Levinson and Charles Rubin - More than 30 million people use the Internet today, and that number is growing exponentially. This new guide shows small and medium-sized businesses how to profit from the Internet, orienting readers to the Internet as well as unveiling new weapons for launching attacks and promoting businesses electronically.
Handmade for Profit: Hundreds of Secrets to Success in Selling Arts and Crafts; Barbara Brabec - This book, incorporating hundreds of tips from other crafters, is a must for anyone who's ever set up a booth at a craft fair--or even thought about it. Handmade For Profit is a book for novices and experienced professionals alike. The reader supplies the product and Barbara Brabec details strategies for selling it in a wide variety of outlets. Every page builds practical skills, designing displays, pricing and promoting the goods, keeping track of finances, and asking the right business questions.
How to Make Money With Dolls; Mildred Seeley
How to Sell What You Make: The Business of Marketing Crafts; Paul Gerhards
How to Show and Sell Your Crafts: The Crafter's Complete Guide on How to Display Work at Shows and Make Profitable Sales; Kathryn Caputo - Thorough, well presented, and easy to read, this volume is a terrific guide to many aspects of selling your crafts at shows. The first section covers market research, setting prices, handling publicity, and building a stronger public image of yourself as a crafter. The second section explains how to achieve effective craft-show displays, as well as commercial displays for products that are placed in retail shops. Section three explores salesmanship: what to do at craft shows to increase sales, how to interact properly and effectively with customers, and how to close a sale. Throughout the book, charts, lists, diagrams, and worksheets provide further help and enable you to evaluate specific aspects of your own situation, such as ideal customer profiles, price comparison studies, and effectiveness of your current display. How to Show & Sell Your Crafts is a very user-friendly guide for anyone pursuing the craft-show path.
How to Start a Home-Based Craft Business; Kenn Oberrecht
How to Start and Operate a Mail-Order Business; Julian L. Simon - More than 100,000 readers have used the first four editions of this bestselling guide to reap untold profits in the lucrative mail-order market. Now this definitive guide has been brought completely up-to-date to take account of the latest opportunities and techniques of the 1990s. 75 illustrations.
The Law (In Plain English) for Art and Craft Galleries; Leonard D. DuBoff
Money in Your Mailbox: How to Start and Operate a Mail-Order Business; L. Perry Wilbur - A guide to starting and developing a mail-order business on a shoestring, including concepts, business tactics, advertising, catalogs, mailing lists, overseas sales, and filling orders.
Official HTML Publishing for Netscape: Your Complete Guide to Web Page Design and Production; Gayle Kidder, Stuart Harris - If you're a beginner and want to market your crafts on the Internet, this is the book for you - and it includes FREE CD software!
One-Day Course for Creating a Web Page With Work 97; Dictation Disc (Publisher)
Organize Your Space; Odette Pollar
Organize Yourself; Ronnie Eisenberg and Kate Kelly
Photographing Your Craftwork: A Hands-On Guide for Craftspeople; Steve Meltzer - From the author: "Since 1993 there have been major changes in imaging art. We've updated and expanded Photographing Your Craftwork to include the latest films and cameras including a new section on automated 35mm cameras. Additionally there are new sections on digital photography, computers and marketing on-line."
Ready, Set, Organize!: Get Your Stuff Together; Pipi Campbell Peterson - This book introduces readers to eight simple time management steps that begin with the reader's own principles. Step-by-step, readers are instructed on how to master the organizational skills needed to manage most effectively their time, office, household, personal belongings, and important records. A progress bar in each chapter makes it easy to monitor progress.
Retail in Detail: How to Start and Manage a Small Retail Business; Ronald L. Bond, Linda Pinkham - This is a guide to the business side of crafting, offering practical advice on pricing, keeping your books, marketing, how to manage inventory, using a computer, purchasing supplies, reproducible forms, layout of your store, display design, trade associations, and wholesale marketing.
Selling Your Dolls and Teddy Bears; Carolynn Rossel Waugh - This book leads artists step-by-step through the business, public relations and legal aspects of doll and teddy bear sales. Creators will learn the nitty-gritty details of pricing, photographing, tax planning and more.
The Small Business Start-Up Guide (Small Business Sourcebooks); Hal Root, Steve Koenig.
Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses; Herman Holtz - a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with instructive anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains: The basics of direct-mail selling and catalog sales; the secrets of creating catalog copy that really sells; the essential elements in the catalog mailing, including how to create a strong sales letter and a user-friendly order form; and how to choose and use the right mailing lists. It further explains how to manage the two essentials of the catalog business--sales volume and pricing.
The Web Page Design Cookbook: All The Ingredients You Need to Create 5-Star Web Pages; William K. Horton (Editor), Lee Taylor, Arthur Ignacio, and Nancy L. Hoft - Horton is well-known for his design and layout technique and this book is no exception. Each example is presented as a two-page spread with the finished product facing the HTML coding that produced it. Readers will be able to type, cut and paste their way to create functional, ergonomically correct and aesthetically appealing Web pages that can be used across all platforms. The accompanying CD-ROM includes approximately 200 Web-page components, 25 complete Web pages, 50 Web-page clusters, 100 icons and 25 graphics Web pages.
Working at Woodworking: How to Organize Your Shop and Your Business; Jim Tolpin
36 Small Business Mistakes - How to Avoid Them; Mark Stevens
1001 Ways to Market Yourself and Your Small Business; Lisa Angowski and Rogak Shaw - A guide to advertising on the Internet, networking, direct mailings, free or inexpensive marketing tactics, trade shows, and turning browers into buyers.
