You should always introduce your products with a general description that sums up your slate of offerings.
Product One: describe each individual product with one or two interesting sentences -- and follow with a bulleted list of features or benefits. Make sure your descriptions posses the "Three Cs" of good business writing. Always endeavor to be:
Clear
Concise
Compelling
Product Two: describe each individual product with one or two interesting sentences -- and follow with a bulleted list of features or benefits. Make sure your descriptions posses the "Three Ps" of good business writing. Always endeavor to be:
Polished
Powerful
Persistent
Product Three: describe each individual product with one or two interesting sentences -- and follow with a bulleted list of features or benefits. Make sure your descriptions demonstrate the "Three Is" of good business writing. Always endeavor to be:
Intelligent
Innovative
Interesting
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