| A A JUSTINIAN PIERAGOSTINI Mt Kisco, NY 10549 Justin@shadeandsun.com EXPERIENCE Operations Manager Shade and Sun Inc., DBA Shade and Sun Nursery, Stormville, NY April 2001 – Present Create and implement company policies, procedures, and goals to effectively manage and increase profit margins for my family owned and operated business - Increase revenues from $300,000 to $2 Million within 4 years of business as new owners - Introduce employee responsibilities, sales practices, customer service, and up-selling techniques to increase overall sales and gross revenues - Manage all advertising, communications, and company brand identity to capitalize on the family owned and operated culture we’ve established as a competitive advantage - Implement public relations programs, ABC’s Extreme Make Over Home Edition as well as children’s programs and community events to gain customer loyalty - Create new landscape supply materials division and effectively advertise to create additional revenue up to $250,000 annually - Expand customer base to include business-to-business accounts and increase repeat sales - Negotiate with current and new suppliers and vendors to decrease cost of goods sold Regional Sales Manager Trans-Ocean Import Company, Inc., White Plains, NY July 2001 – October 2001 Managed import process of an extensive product line for top regional accounts to increase sales resulting in proper order placement and delivery of goods in a timely manner - Introduced asset management information software to CEO allowing him to leverage warehouse stock and current asset allocations in order to manage stock purchases - Educated customers on product line and handled customer requests for top regional account to increase overall purchase quantities - Represented Trans-Ocean in trade shows to introduce new product line collections and promote advertising our line extensions in upcoming direct mail catalogs - Consulted with regional retail buying departments on product lines emphasizing our benefits and overall quality versus our competition Associate Manager- Retention Marketing iWon.com, Inc., Irvington, NY October 2000- July 2001 Manage email marketing to iWon users in, support of monthly retention rates - drive click through for revenue based programs and products to meet targeted business requirements - Drove $250,000 in sales over three days for user “Thank You Gifts” through highly targeted email campaigns resulting in 18-25% click through rates - Directed a marketing assistant to track and report email response and maintain an introductory campaign that welcomes new users to iWon - Tested various email creative concepts through list segmentation methods to deliver a highly targeted and specific message; analyze and report test findings to VP’s and CEO’s - Managed creation, approval, delivery and tracking of revenue generating sponsor emails on behalf of advertising clients to maximize response and user acquisition Director of Relationship Marketing Cybersettle.com, Inc., Mt. Kisco, NY February 2000- October 2000 Directed marketing efforts to increase user performance and meet business targets - work closely with sales organization to acquire new and retain current customers - Integrated marketing efforts including core creative development and key messaging in Canada with World Wide corporate identity and strategy - Enacted a new customer direct mail strategy to introduce prospective customers to the company and explain key benefits and value proposition of using Cybersettle - Implemented Seibel Software database management system into our core business practices and managed salespersons use of tool to assure database integrity Integrated Marketing Communications Specialist- Latin America IBM Corporation, IBM America’s, White Plains, NY August 1998 – February 2000 Responsible for implementing and directing fully integrated Software marketing campaigns including Print, Interactive, and Direct Mail in Latin America - Managed $1.2 Million direct mail and $1.9 Million advertising budget - Created a formal reporting structure to provide campaign results to Brand Executives - Supervised IBM Message Management Database and strengthen team involvement through class instruction on use of tool to achieve productivity goal of 100% - Generated revenue by closing open leads through follow up with opportunity management using the Marketing and Sales Management Database Advertising Producer IBM Corporation, Personal Systems Group, Somers, NY August 1996 – August 1998 Responsible for gatefold advertisement production and approval process: collect article content, review concepts, facilitate revision process, and assure legal approval - Managed $750,000 budget and purchase orders for all channel advertising activities - Formulated reports on the response rates and effectiveness of direct mail campaigns - Facilitated production process with agency Executives and IBM Brand Managers - Supervised meetings to produce guidelines for use of the IBM logo in advertisements AWARDS - IBM Directors IMC Award, December 1999 - IBM Vice Presidents Americas IMC Award, June 1999 - IBM Managers Award, February 1998 ACTIVITIES Volunteer, Mt. Kisco Rescue Fire Police, Mt. Kisco, NY - Company Vice President, April 1999 - 2003 - Active Member, 1995 - 2003 Police Benevolent Association - Active Member, 1995 - 2003 EDUCATION Pace University, Lubin School of Business, Pleasantville, NY B.B.A., Marketing, Concentration in Advertising / Promotions |
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