Books &
Magazines
Business:
1. Graphic Artists Guild Handbook: Pricing and Ethical Guidelines
2. AIGA Professional Practices in Graphic Design
3. The Streetwise Guide to Freelance Design and Illustration
4. ArtistŐs & Graphic DesignerŐs Market: 2500 places to Sell
Your Art & Design
5. The Business of Graphic Design, by Ed Gold
Marketing:
1. Designers Guide to Marketing, by Betsy Newberry
2. Fresh Ideas in Promotion, by Lynn Haller
3. Fresh Ideas in Promotion 2, by Betsy Newberry
4. The Art & Business of Creative Self-Promotion, by Jerry Herring
& Mark Fulton
5. The Best of International Self-Promotion, Supon Design Group
6. Off The Wall Marketing Ideas, by Nancy Michaels
& Debbi J. Karpowicz
Magazines:
1. PRINT
2. HOW
3. Step By Step Graphics
4. Graphic Design:usa
5. Communication Arts
6. ID
7. Critique
8. Applied Arts
Books on printing process :
1. Getting it Printed, by Mark Beach
2. Great Production by Design, Connie J. Sidles
Books on Color And
Design:
1. Itten, Johannes, THE ELEMENTS OF COLOR, Van Norstrand Reinhold
A must for artists. Basic principles as well as interesting psychological and optical
information.($34.95 amazon)
2. Albers, Josef , THE INTERACTION OF COLOR , Yale University.
This classic book explains the critical contextual relationships of color. How and why
colors change their appearance.($9.60 amazon)
3. Arnheim, Rudolph, ART AND VISUAL PERCEPTION, University of California Press.
The most thorough and academic book about design principles. The section on color is
exceptional.($18 amazon)
4.Visual Thinking by Rudolf Arnheim (Price: $17.95)
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