We subscribe to the philosophy that just because you can
do it, doesn't mean you should. Yeah, we can do Flash movies
and GIF animations and fancy rollovers. But in our view, they
should serve a purpose. Graphics and animations should add to
the value of your site; they should give your audience some useful
information. Photos of your products are great - people love to
see what they can buy. But we won't sell you starbursts and flashy
JavaScripts that don't enhance the content of your site and just
take up bandwidth. Nothing discourages a potential customer than
exceedingly long download times. We'll show you how to pare your
site, keeping your costs down and enhancing your audience's
experience.
We lean toward the classic, plain, straightforward design style.
Your customers need to understand the product or services that
you offer; they don't want to be confused. Leave that to your
competition. Your web page must be clear and readily understood
by your potential customers. You won't get "mystery-button"
navigation, and your site won't end up on the "WebPagesThatSuck"
site. We promise.
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