Most projects begin with a brief discovery phase to identify a project's goals and requirements, measurements of success, and implementation schedule. Careful attention is paid to market competitors, customer feedback (when available), and input from client team members.

The process of specifying a project's features and functionality can vary greatly from client to client, depending on a project's objective, scope, and delivery schedule. For a promotional or brochure site, a site map and content plan are typically the only deliverables at this stage. For sites with greater functionality, a detailed user interface or functional specification may be required.

A project's design phase often overlaps the specification phase, at least initially. During this phase, a site's page layout, look and feel, and branding are all designed through a series of Photoshop screen mock-ups. Depending on the project's scope and timetable, multiple design directions may be produced, followed by one or more iterations or refinements.

Once a project's functionality and look & feel are established, the process of building the site begins. Photoshop mock-ups are converted to HTML templates, which are then tested for cross-platform compatibility and optimized for downloading. (All HTML is hand-coded and commented for easy maintenance). A clickable prototype of the site or application is then developed and posted to a secure production server for client approval and revisions. Formal usability testing may be conducted at the client's discretion.

Once all revisions, additions, and testing are completed, the site is delivered to the client's production engineers for deployment. As needed, I work with the client to ensure a clean site launch.