"Cherry Coke...the only cherry he'll ever get!!!"
In October of 1988, upon hearing of his involvement in the Ben Franklin Telethon for the Benefit of the Boat People Steve was tapped by the advertisers at Coca-Cola to potentially become the spokesman for their failing soft drink, Cherry Coke. Being the full fledged philanthropist that he is Steve could not deny them his moment in the spotlight. What followed was historical; sales immediately after the commercials first being aired were phenomenal. Once again Steve was thrust into the eye of the public!!!
Click here to see a Disillusioned Steve!!!