Provide affordable appropriate working space for artists plus facilities and support for artists' initiatives.

Encourage collaboration amongst artists and promote mutual support by sharing resources, skills and knowledge.

Encourage work across the traditional areas of artist, crafts person and community artist.

Enhance the profile and excellence of artists' work

Promote understanding of the visual arts and encourage collaboration in the arts for wider audiences

Support and contribute across the full range of educational provision for arts in the region.

Red Herring is a collective whose cohesion is a desire to propagate shared aims, but its assets are its artists.