This was a chewing gum equivalent of a cross between a fortune cookie and cigarette token points.
The sweet consisted of a large slab of pink chewing gum wrapped in a colourful paper package. The interesting bit lay between the paper and the gum because each Bazooka Joe came with a small cartoon contained inside.
Many types of cartoons appeared over the years including fortunes and bad jokes but most consisted of the humorous adventures of the one-eyed Bazooka Joe and his gang.
At the bottom of each cartoon there was an advert for some gizmo or the other such as a lockable diary, x-ray specs, walkie talkies or some such. These wonderful items could be obtained by either collecting hundreds of Bazooka Joe cartoons or sending money to Canada. For all their popularity I know of not one person who ever sent off for any of these toys.
It is also interesting to note that the post box number for Bazooka Joe toys was 666.
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