2. Provide readers with the opportunity to customize their consumption of the news and other features through links.

3. Give prominent display to the day's top news stories.

4. Choose key stories for in-depth presentation that exploits the Web's capacities. Do that by providing:
A. Sidebars
B. Links to full text when appopriate or to research material designed to enrich the story
C. Multiple media: Still photos presented singly or as slide shows; Art (maps, graphs, charts); Video; Audio.

5. Exploit the interactivity of the Web by giving readers a chance to do things on your page: respond to polls or questions, e-mail articles to friends and family, comment on articles, respond to a writer's blog or to social networking accounts like Facebook and Twitter.

6. Devote space to ads. If newspapers are going to survive, they will eventually have to get a substantial amount of revenue from advertising on their online pages.