Roadside Animals!!!
You know the ones. Don't pretend you don't. Smiling, inviting, engaging roadside animals.
They beckon from the roadway. They seem to say, "I'm large. I'm synthetic. I'm tasty. Who are you to resist?"
And it works. We see these larger than life evocations of our impending meal, and we can't help but veer off the road.
Marketing at its finest.