"What's in it for me?" you ask selfishly.
"Why the hand of the fairest princess in all the land," the Knight replies. "The King has promised that any sole who rids us of the Demon will be wed to his daughter."
You will say?
"Uh, what Demon?"
"Yes, I've come to vanquish the Demon"
"I'm not after this Demon, you've got the wrong guy!"