Bob Rosenbaum is an accomplished writer, with experience encompassing the fields of journalism, broadcasting, education and high technology.

Most recently, as a Senior Writer for Siemens AG, a leading global supplier of telecommunications equipment, he guided the development of strategic marketing concepts and materials for a highly successful broadband access switching platform.

HROUGHOUT HIS CAREER, Bob has combined his skills as a seasoned writer and editor with his exceptionally strong ability to communicate technical concepts. Over the last 15 years, he has advanced to become a key contributor to high technology organizations throughout the world.

Many clients have cited Bob's unique ability to illustrate complex technologies, which he attributes to his long experience as a photographer. Bob's childhood exposure to complex photographic processes heightened his curiosity for new technologies, and strengthened his sense of design, organization and presentation - important elements in his work today.

An engaging team player, Bob has also built and led teams of proactive, creative and dedicated professionals to support projects in many settings and industries. He has an innate ability to manage resources and also to improvise when needed.

Bob took his BA in Journalism at the University of Michigan in Ann Arbor, where he also served as Managing Editor and Editorial Page Director for the respected "Michigan Daily" campus newspaper. He continues his studies in post-graduate and professional course work.

URING HIS YEARS as a journalist, Bob also enjoyed a wide listening as producer and on-air host for a popular National Public Radio (NPR) affiliate in Los Angeles, California. In the 1980s, Bob received national acclaim for several programs, most notably "Art Pepper: Straight Life" (1980) and "Norman Cousins Talks on Positive Emotions and Health" (1983). His innovative music-and-interview series "Listening In" (1981-84) was broadcast by the Australian Broadcasting Commission's (ABC) FM network, as well as by many US stations. Bob credits his work in broadcasting as the source for his cohesive, fluid writing style.

Large and small organizations

Bob has worked with:

Siemens Newbridge Networks Scitex Corporation Israel Aircraft Industries TICI Software Systems Cornell University National Nanofabrication Facility Boyce Thompson Institute

Sizzler Restaurants International Collins Foods International Warner Communications National Public Radio NASA US Naval Pacific Supply Systems Command Planning Research Corporation and others

A broad range of technologies

Bob has written extensively about and worked with the following disciplines:

Telecommunications - broadband access, IP, ATM, frame relay, voice, signalling Industrial software applications - semiconductor fabrication, robotics, database design Software engineering methodologies - DoD-STD-498, SEI CMM, OMT Software development quality assurance - ISO 9001 Aerospace defense systems - EW, surveillance, ELINT, SIGINT, C3CM Naval and aerospace logistics support Relational database management systems development Broadcast imagery and animation Digital pre-press and printing - optical laser plotters, CCD scanners Traditional pre-press and lithographic printing Editorial and publishing processes Photographic processes

Effective writing, tailored to the application

Bob has created and managed the following products:

Corporate communications materials Product marketing collateral Web content Technical proposals and responses User manuals and training materials Engineering specifications Multimedia presentations and exhibitions

Interactive media scripting Developmental documents Document templates Radio and television scripting Grant applications Print and broadcast journalism and others