"Facing" the Facts

If someone tried to explain to you an opinion that a particular chemistry will enhance the combustion in your auto engine with a detergent that successfully replaced a polybutane blended with benzene (which then came into contact with a chlorine catalyst) or that an octane (from the parafin family) is an ideal hydrocarbon for your internal combustion engine, but too expensive in its pure form, so that instead it is blended with various families of hydrocarbons (trying to avoid the aromatics these days and supplementing instead with oxygenates to produce their own oxygen during combustion)—what would you answer?

—Yawn.

If instead you are shown an image of a happy car you might be attracted to the idea.

Sometimes images are not merely illustrations for text, but alternatives to words.

Putting a "face" on a fact, using images to express an idea or information, can be very effective.