March 6, 2000

Last week, I raided my bookshelf in an attempt to tell the sad story of a girl who - over a ten year span - could not get herself to create a zine, but somehow could manage to buy and consume an absurd number of books about the zine revolution. (There is a happy ending: the girl creates an e-zine with a recently updated MagLog and never buys another zine book again.)

Today I tell a similar story: there once was a girl who - for a short time - thought that Generation X could be the "anti-consumerism" cultural force she had been waiting for. She even bought these Generation X books:


Generation X: Tales For An Accelerated Culture (1991)
Douglas Coupland's first book wasn't originally to be a novel, but a collection of clever definitions and other devices to describe modern living. But somehow a book emerged about three characters who are trying to find meaning in their lives as they tell little stories to each other. Coupland has a gift of being able to spin beautiful pop culture metaphors which makes Generation X a good read (which is more than I can say for 'Girlfriend in a Coma', IMHO).

 
13th Gen: Abort, Retry, Ignore, Fail? (1993)
At first glance, 13th Gen looks hip enough with its many info-bites in the margins, its comics, and transcripts of electronic interjections. But ultimately this is a book about demographics that are written by a couple of boomers trying to make sense of the whole GenX thang. There are lots of sentences like this: "As the children of disaffected adults, 13ers learned young to be survivors, to confront problems on their own, to sort themselves into winners and losers". More like, 13th Generalization, n'est pas?

 
The GenX Reader (1994)
You may recognize the editor of this GenX anthology. It's Douglas Rushkoff who has since branded himself  the disappointed doyen of technology and rave culture. Within the Reader are works by Douglas Coupland, Richard Linklater, zinesters Pagan Kennedy and the creators of 'Teenage Gang Debs' and 'I Hate Brenda', comix by Matt Groening, Peter Bagge, and Dan Clowes, excerpts from Mondo 2000 and boing boing, and other stuff from ravers, spoken word artists, hackers and slackers. There's no real unifying theme but I remember the Reader as a great sampler of strange stuff.

 
Generation Ecch: The Backlash Starts Here (1994)
This book is a beautiful rant of vitriol directed towards all things GenX and no one is spared. The authors lay waste with the folks who created the GenX label, with those who embraced it, and with those who marketed it. These guys are versed enough in Pop Culture to understand it and jaundiced enough to admit that it doesn't mean a damn. And it gets better as Evan Dorkin - of Milk and Cheese Comix fame - contributes  caustic commentary. My fave GenX book.

 
Slacker (1995)
This is the screenplay of the Richard Linklater movie about a lot of people in Austin, Texas who are not particularly doing anything. The book has more than stills and director's notes. There is some zine-styled cut and paste images and profiles of all the actors in the movie. The profiles really brings home the point that all the actors in the movie are real-life slackers themselves. I first saw this movie after I found it in the foreign film section of my local video store. My fave part of the movie is the conversation that claims that The Smurfs were created to introduce Krishna conscienceness to the Western world. Slacker is a better idea than a movie, if that makes any sense.

(some Gen X books she somehow failed to pick up: Generation X Field Guide & LexiconThe Official Slacker Handbook, and In Our Own Words: Generation X Poetry)

It didn't take long for everyone to realize that Generation X was just another demographic with disposable income e.g.
Generation X : The Young Adult Market.

The cultural phenomenon of the basement dwelling, art producing, pomo boho grungy slacker never surfaced outside of Seattle, Austin, and Prague. That is, if they ever existed in the first place.

And now, since The Children of the Baby Boomers have arrived on the scene with their fat allowances, baggy pants, cell phones, and pro-consumer attitudes... well, the world has once again forgotten Generation X. 

Well, not completely. Evidently we are hard to school (Generation X Goes to College) and even harder to manage:

I did find something very surprising out of this whole exercise: there is a whole slew of books - many more than GenX lit books and even more than GenX marketing books - that are teaching organized religion how to target Generation X:
At least Jesus hasn't forsaken Generation X.

 
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