A-LINE = A-REAL-LIFE
Clothing with bioluminescent bacteria
and plant life woven right into the fabric.

"Those in the know, glow"

There is fashion and then there's Viridian fashion.

They may seem similar but, as Bruce Sterling states in Viridian Note 001, Viridian fashion is not like the vile, bloodsucking leech of 'classic' fashion, but is literally like the noble electric eel. It is clothing with bioluminescence woven in.

Why is it Viridian?

Bioluminescent plants use carbon dioxide to create oxygen.

Viridian bioluminescent clothing is the embodiment of the most efficient technology that we can embrace: life.  Bioluminescent creatures create light with no heat. If you don't find this remarkable, just lay your hands on the nearest light bulb.

Bioluminescent clothing will be damn sexy. They will emit a cool glow. Those donning such choice clothing will be immediately recognized as such as they make their way to their candlelit table or to the front of the nightclub.

Since Viridian couture is fabric based, the clothing produced can be cut to whatever the industry of fashion dictates. In fact, the fabric can be sold to all interested fashion houses to attract a variety of buyers. Interest will also be sustained as different colors will be phased in. There will be a whole range of colours to embrace - marine organisms emit blue light, jellyfish emit green, fireflies emit greenish yellow and railroad worms emit red.

Bioluminescent bacteria create decay. Clothing with such bacteria woven in will have a true limited shelf life because in a short period of time, the clothing will degrade beyond wearing. This will be marketed in a positive light as the ultimate in conspicuous consumption.

The field of bioluminescence provides some wonderful names that can lend itself to various clothing lines: FOXFIRE, LUCIFERIN, COOL LIGHT.
 

Why is it not Viridian?

It will take a lot of upfront capital to fund the research and development to create such clothing with no guarantee that the fashion community will not immediately dismiss it as another form of 'hypercolor T-shirt'.
 

B-LINE = B-Ball Hat

Why is it Viridian?

a. BASEBALL HATS will be more and more associated with old people; as the computer casual toting elite grow older, they will become balder.

b. It will be made of hemp. Remarkably, it will NOT display a ganga leaf. Instead it will feature...

c. MIKE, the Viridian Bug.
An appropriate way to spread a meme.
 

Why is it not Viridian?

It's just another stupid baseball hat.
 

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