What Happened In 1996 |
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Disney
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Seagram Buys PolyGram
      
In 1996, the music industry struck disaster. "Growth in the
$12 billion record industry, which for more than a decade
has ranged from 12% to 20% annually,...slowed to nearly a
standstill, and people in the business can’t agree why. All
that is certain is that a malaise is sweeping every facet of
music - its production, distribution, and consumption. Four
of the industry’s six major record labels have made
extensive staff cuts"(Strauss 1).
      
Several of the country’s biggest chain record stores
and hundreds of independent shops have declared bankruptcy,
gone out of business, or put their stores up for sale. New
albums from well-known artists like R.E.M. and Pearl Jam
have sold way below their expected sales. Even with holiday
shopping, "music executives are wondering where the music
fans are"(1).
      
Russ Solomon, the president of Tower Records says, "We
don’t have any teen idols, which in the past has been very
important. Record companies have been busy trying to create
new technology like the mini-disk and the digital cassette,
which have been flops, instead of focusing on the
music"(qtd. in Strauss 1).
What Happened In 1996 |
Award Shows |
Disney
Viacom |
Seagram Buys PolyGram
      
This year(1998), Sean "Puffy" Combs has been banned
from performing at the Grammies because he performed at the
American Music Awards(Crowe 1). Michael Greene, the CEO of
the National Association of Recording Arts & Science, says
they did this because in 1994, Whitney Houston not only
performed at the American Music Awards, but also made eight
trips to the podium to accept her trophies, performed the
opening number at the Grammies. They believe this led to a
ratings drop the first quarter of the show. There had never
been a ratings dip at the beginning of the show before(8).
      
The competition of the two shows hurt the artists. "A
memorable performance on either show could result in
millions of dollars in album sales"(8). Performances have
benefited an endless list of artists including Alanis
Morissette, Bonnie Raitt, Toni Braxton, and Joan Osborn(8).
This is probably because it’s the first time consumers can
connect the songs with the artists(8).
What Happened In 1996 |
Award Shows |
Disney
Viacom |
Seagram Buys PolyGram
      
Walt Disney Co. has made Bob Cavallo the chairman of
the company’s "newly restructured record division"(Phillips
2). Cavallo, who has worked with such artists as Prince an
Alanis Morissette, "signed a five-year, multimillion dollar
deal with Disney"(2). He has worked in the industry for
more than 30 years discovering artists like Lovin’ Spoonful,
Earth, Wind, & Fire, Price, Green Day, Weezer, and Alanis
Morissette.
      
Disney "has sunk more than $150 million into its
Hollywood Records" since the label’s launch in 1989, but the
company hasn’t been able to get a major hit in the rock
market. There was a lot of "speculation" that Disney would
shut down Hollywood Records after its purchase of Mammoth
Records, home to the Squirrel Nut Zippers that gave Disney
"its first hit with a breaking band"(2). But, Disney says
that they will continue to sign rock/pop acts. "Disney’s
latest moves also indicate that it has abandoned earlier
plans to expand its presence in the record business by
purchasing a global record conglomerate such as EMI
Music"(2).
What Happened In 1996 |
Award Shows |
Disney
Viacom |
Seagram Buys PolyGram
      
Viacom, owner of Blockbuster Music, the 400 store
sister of Blockbuster Video, has received an offer from the
Torrance-based music retailer, Wherehouse Entertainment to
buy it. In 1997, Blockbuster suffered a $2.5 million lost
and closed 77 stores. The Wherehouse had recently suffered
from bankruptcy, but is now "enjoying improved music sales."
Blockbuster Music is worth an estimated value of $250
million(Matzer 5).
What Happened In 1996 |
Award Shows |
Disney
Viacom |
Seagram Buys PolyGram
      
Seagram Co., which owns Universal Records, has just
bought PolyGram. Universal’s weakness is its overseas
market. This year, with a 3% overseas market share, it is
last in the six major record companies in non-North American
sales. PolyGram, on the other hand, has "dominated the same
category" in the 90s. This year, it is second only to Sony
with a 19% share of the overseas market(Hiltzik 1).
      
"Whereas mature markets such as the U.S. and Europe
remain principally hit-driven, he said, sales in regions
such as China are likely to grow explosively as
international companies win marketing access to the
countries for the first time"(5).
      
Experts say that people from other countries would
rather listen to "well-recorded albums by indigenous
artists" rather than top U.S. or British artists. While the
artists with Universal had access to foreign markets,
Universal was unable to develop foreign acts(5).
What Happened In 1996 |
Award Shows |
Disney
Viacom |
Seagram Buys PolyGram
|