SHOOT (September 10, 1999) p.16

Section: The Best Work You May Never See

"RAVE". - by Millie Takaki

The PSA for Mothers Against Drunk Driving (MADD) touches upon other, 
lesser known ramifications of alcohol use by teenagers.

The spot opens on a hopping nightclub packed to the rafters with young 
people who are dancing and scoping each other out.

A young man approaches a teen girl and breaks the ice--but not with your 
typical pick-up line.  "I was checking you out," he says, and describes 
his ideal evening with her.  "We could go to my car, have a couple of 
beers, fool around a little big.  I can give you herpes, Okay?"

She thinks his proposition for a moment and replies, "Yeah.  That 
sounds great."

A voiceover then explains that "underage drinkers are more likely to 
contract sexually transmitted diseases like HIV and AIDS."

The PSA is tagged with the MADD logo and the message "Face The Brutal 
Truth About Underage Drinking."

"Rave" was directed by Paul Hunter via bicoastal Mars Media, a 
satellite of bicoastal HSI Productions.  The DP was Brian Agnew.

The spot was conceived by a contingent from McCannErickson Southwest, 
Houston, including copywriter Shannan Easter, art director Matt Klug 
and producer Stephanie Murdoch.

Editor was Harvey White of Bedlam, Santa Monica.  Lead online/Henry 
artist was Ernie Camacho of HD West, Santa Monica, who teamed with 
online/Henry artists Steve Kokov and John Merrified of Fence Post, 
Santa Monica.  Audio mixer was Gerhardt Joost of Groove Addicts, Los 
Angeles.  Colorist was Stefan Sonnenfeld of Company 3, Santa Monica.

Composers were Peter Yore, Marc Dauer and Wait Vincent of Burrito 
Brothers, Venice, Calif.