The Source (February 1998) p.114

THE SOURCE'S 2ND ANNUAL POWER 30

#8: Hype Williams

Single-handedly changing the face of rap video, Hype Williams 
transformed hip-hop music from what was once an aural medium to one 
that is just as visual. His mini-movies for Busta Rhymes' "Put Your 
Hands.../Dangerous," Missy Elliot's "I Can't Stand The Rain," and 
B.I.G.'s "Mo' Money Mo' Problems," for example, have translated into 
millions of records sold. But with the growing number of MTV, BET and 
local video show audiences, the much-sought after and bltantly imitated 
director has the unique power to propel an otherwise mediocre song to 
platinum heights.