In June 2000, I did a feature on this site to coincide with its 2-year
anniversary. The feature, entitled The Big 10: The Best of... Hype
Williams & Paul Hunter, was a list of the top ten most
groundbreaking and innovative videos directed by each of the directors. At
the time, Little X had just been added to my site and his list of
videos was too scarce to do a similar list. Three years and
several more videos later, I have compiled a list of ten videos by
Little X which I believe to be his best work to date. The videos
I've compiled are ten of his most memorable and groundbreaking videos
that display his signature style. As with the Hype Williams &
Paul Hunter list, I took into account the video's presentation, its
popularity, and it's impact on the audience at the time it was released.
--Jey
|
|
Can't
Deny It
-
Fabolous
(August 2001) |
This video was an MTV Buzzclip when
it first came out (which lead to round-the-clock rotation on the
music channel), and gave up-and-coming rapper Fabolous instant
popularity. The video features the rapper, guest Nate Dogg,
and several dancers & models performing against vibrant,
familiar graphic backgrounds including the stars & stripes of
the American flag and a "Coca-Cola"-inspired red &
white stripe. This video showcases X's style of minimal use
of strong colors in the set to enhance the look of a video.
The video also featured a block-editing style, used in several of
his other videos around that time, which consisted of transition
between scenes in block-segments, which were edited to the beat of
the track. |
|
|
|
Cherchez
La Ghost
-
Ghostface Killah
(April 2000) |
This video, shot at
the Presidential Suite in the Parker Meridian hotel in New York
City, features a morning-to-night party with Ghostface Killah, a
few friends, and several gorgeous models. The video starts
off with the sunrise, as everyone wakes up from their sleep, and
follows as they have breakfast, take a swim in the hotel pool, and
party through the night along the corridors and hotel rooms.
Color and lighting is used to set the mood in the video, with
bright colors during the day, and deep red & green tints used
in the night party scenes. My personal favorite scenes are
in the beginning of the video, where the sleeping partiers are
shot at irregular angles, sprawled across the floor (see image
above). |
|
|
The
Color of Love
- Boyz II
Men
(May 2002) |
Little X organized
this groundbreaking video, which marked the first time that 4
high-profile directors co-directed one single video. Each of
the directors directed one member of Boyz II Men in a different
exotic locale: Hype Williams shot Shawn Stockman in Japan; Chris
Robinson shot Wanya Morris in Puerto Rico; Benny Boom & Little
X shot in Nathan Morris Ghana, and Little X shot Michael McCary in
India. X edited the segments together, as well as shot the
finale of the video, which brings all four members of the group
back to New York City to unite in front of the World Trade Centre
twin beams of light memorial. A fitting tribute to post-911
New York City. |
|
|
|
Georgy
Porgy
- Eric
Benet feat.
Faith Evans
(March 1999) |
This video is certainly one of
Little X's most interesting conceptual videos. The video
contains none of X's signature flashy sets and models. Eric
Benet walks away after arguing with his girlfriend at a
strip-mall. However, as he steps out onto the parking lot,
he is hit by a car. From that moment on, the video runs in
ultra slow motion as we witness Benet flying through the air, the
girlfriend turn around and react to the collision, and the patrons
of the strip mall react to the accident outside. The only
thing running in real-time is Benet & Faith Evans performing
on television monitors through an electronics store window, as the
girlfriend runs to Benet's aid. |
|
|
Gimme
The Light
- Sean Paul
(July 2002) |
Little X has been credited for
giving relatively unknown artists wide exposure by directing their
first videos (see Fabolous, above). A Little X-directed
video almost guarantees regular airplay on North American music
channels. Sean Paul's Gimme The Light was no
exception. The dance-heavy video featured Paul performing
under a massive glowing structure and on a glowing walkway.
The contrast between the glowing white structures against the
black background and the crowds of Jamaican-style dancers &
models perfectly accompanied the upbeat track, and instantly made
both Sean Paul and the track hits of Summer 2002. |
|
|
|
Hot
In Herre
- Nelly
(June 2002) |
Little X was
responsible for another massive hit during the Summer of 2002 (see
Sean Paul, left). The original version of the video was
computer graphics-heavy, and did not fit the track well.
Little X was asked to direct another version of the video, which
was set in a Los Angeles club. The video features a lot of
vibrant and contrasting colors: pinks, oranges, blues. And
with a chorus that goes "It's getting hot in herre, so take
off all your clothes" what is a video director to do?
Everyone at the club takes it off half way through the
video. It gets so hot that even the fire sprinklers go
off. Due partly to the video, the track becomes THE party
song of the summer. |
|
|
I'll
Be Dat
- Redman
(1998) |
Humor also plays a
big role in several Little X videos. An early example of
this was 1998's I'll Be Dat by Redman. The video starts off
with Redman plopping himself down on a couch to watch
television. What follows is a series of segments that parody
everything from cereal commercials to fitness programs. Some
segments include: Reggies Secret (parody of the Victoria's Secret
angels commercial) and Redman Cola (the people in the commercial
spew out the beverage in disguist after drinking). The best
part of the video: an interlude where Reggie & his friends
stare in awe at a pretty girl riding her bike across the street,
only to watch her get distracted and smash into a parked car. |
|
|
|
Let's
Get It
- G-Dep ft. Puff Daddy
& Black Rob
(March 2001) |
This is another video that uses a
simple set with minimal colors. G-Dep, Puffy, and Black Rob
rap against simple black & white sets. The sets include
thick black stripes running across the wall & floor, and
extension of the black stripe theme into several black abstract
structures. X shoots the rappers in relation to the
structures & background at unique angles, creating interesting
perspective and giving the video depth. What makes the video
more interesting is the inclusion of several young children
dancing to the song, which adds a whimsical touch to the
video. Other details include shots using visual references
to the lyrics, like "fish & spaghetti" and
"f*** city permits" (Puffy rips up a city permit). |
|
|
Northern
Touch
- The Rascalz feat. Checkmate, Choclair, Thrust, etc. |
Since Little X got his start doing
videos for Canadian artists, I felt it necessary that I include at
least one Canadian video on the list. This video is for a
track considered by many to be the most significant rap song in
Canadian hip-hop history, at the time. The track is by
Canadian rap group The Rascalz, and features cameos from all the
major players in the Canadian rap scene, including Checkmate,
Choclair, Thrust, and Kardinal Offishall. The video is very
minimal and stripped down, featuring each rapper rapping against
plain colored backgrounds, intercut with shots of break dancing. |
|
|
|
Shake
That Ass
- Mystikal
(August 2000) |
I had the
opportunity of hearing Little X speak at a symposium a few years
ago, and one of the questions asked was how he could justify
having semi-clothed women shaking their booties in his
videos. He explained that as a video director, he had to
deliver to the record companies what the public wants, and
obviously sex sells. But rather than aimlessly putting
girls' booties in videos, he wanted to give context to their
roles, and convey more than just sex. The example he used
was this Mystikal video, which is influenced by the Sydney Kubrick
film "Eyes Wide Shut". He made a video based on a
film that much of the video's target audience would probably be
unfamiliar with. Using such unfamiliar references could
influence them to expand out and inquire about other genres and
cultures. |
HONORABLE
MENTIONS:
|
|
|
Let's
Ride - Choclair (September
1999)
No Sex (In The Champagne Room)
- Chris Rock |
|
U
Don't Have To Call - Usher (February
2002) |
back
to Features page |