Dr. Dre
Widely regarded, by Rolling Stone
at least, as the chief architect of west coast gangsta rap, Dre's
musical career began as a DJ at Los Angeles dance club, Eve After
Dark. There he would splice up a mix of new records with soul
classics like Martha And The Vandellas. The club had a back room
with a small four-track studio where he, together with future-
NWA member Yella and Lonzo Williams, would record demos. The
first of these was 'Surgery', a basic Electra track with a chorus
of 'Calling Dr Dre to surgery'. These sessions, and nights at Eve
After Dark, taught him the turntable techniques he would later
bring to NWA, after forming the World Class Wrekin' Cru at the
age of 17. Although other former members such as Ice Cube had
laid the ground for rap's immersion into the mainstream, the
success of Dre's debut solo effort, The Chronic, confirmed its
commercial breakthrough. It also signaled a change in tack by
modern gangsta rappers. The music now took its cue from the funk
of George Clintion and Funkadelic, Dre freely admitting to the
influence Clinton played on his life: 'Back in the 70s that's all
people were doing: getting high, wearing Afros, bell-bottoms and
listening to Parliament-Funkadelic. That's why I called my album
The Chronic and based my music and the concepts like I did:
because his shit was a big influence on my music. Very big'. To
this end he created a studio band for the sessions, which
included the R&B talents of Tony Green (bass) and Ricky Rouse
(guitar). While Dre's lyrics were just as forceful as those that
had graced NWA, there was also a shift in subject matter. The
Chronic referred heavily to the recreational use of marijuana,
taking its name from a particularly virulent, and popular, brand.
Together with the efforts of Cypress Hill, cannabis was now the
drug of choice for the gangsta rapper, with crack cocaine much
discussed but rarely endorsed. The Chronic would go on to spend
eight months in the Billboard Top 10. At least as important was
Dre's growing reputation as a producer. As well as producing an
album for one of his many girlfriends, Michel'le, his work with
Eazy E, D.O.C., Above The Law and, most importantly, Snoop Doggy
Dogg, broke new ground. Snoop had already rapped with Dre on the
hit singles, 'Deep Cover' and 'Nuthin' But A 'G' Thang'. However,
the Doggy Style opus would break box office records, bringing
gangsta rap to the top of the album charts. Many sustained the
belief that Dre was the driving force behind its success, the
producer himself acknowledging: 'I can take a three year old and
make a hit record with him'. At the same time he was dismissive
of his own, pioneering efforts for NWA, particularly the epoch-making
Straight Outta Compton : 'To this day I can't stand that album, I
threw that thing together in six weeks so we could have something
to sell out of the trunk'. During his involvement with the NWA
posse he became the house producer for Eazy E's Ruthless Records.
Seven out of eight albums he produced for the label between 1983
and 1991 went platinum, but he broke from Ruthless over what he
alleged was under-payment. Dre's on-record sneers at Eazy E began
shortly afterwards, including The Chronic 's 'Dre Day', a putdown
which Eazy E would countermand for his reply, 'Muthaphukkin' Gs'.
Like many of rap's leading lights, Dre never strayed far from
controversy, even after he bought into the comfort of a luxury
home in San Fernando Valley. As if to reinstate himself as a 'true
gangsta', Dre waged a war of attrition with authority. Television
host Dee Barnes filed a multi-million dollar lawsuit against him
for allegedly throwing her against the wall of a Hollywood
nightclub in 1991. He was also convicted of breaking the jaw of a
record producer (he was sentenced to house arrest and was fitted
with a tracking device), and was detained by mounted police after
a fracas in a New Orleans hotel lobby. Eazy E sued him, while Dre
complained bitterly about restraint of trade and monies owed,
cursed Ruthless General Manager Jerry Heller, and finally managed
to find a deal with Jimmy Iovine at Interscope, who let him set
up his own label, Death Row Records, co-founded with the
controversial Marion 'Suge' Knight, Vanilla Ice 's ex-publicist.
The success of The Chronic and Doggy Style, and the signing of
rap's biggest new star Tupac Shakur, briefly made Death Row one
of America's most powerful labels. By 1996, however, its well-documented
problems culminated in Dre acrimoniously leaving to form his own
Aftermath label. The label's first release was a various artists
compilation, whose standout track was Dre's declamatory hit
single 'Been There Done That', a kiss-off to gangsta rap and
Death Row.
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