Biography
With a sound compared to the Cranberries and Throwing Muses,
Antwerp, Belgium rockers K's Choice first gained local
attention with a home-recorded live tape, signing to Belgian
indie label Double T Music. Originally called the Choice, the
band
changed their name to K's Choice when they signed to Sony Music
in 1994 to avoid conflict with an unknown American band
called the Choice. Their 1994 major-label debut, The Great
Subconscious Club, was largely ignored in the U.S., despite
stateside touring with the Indigo Girls. But their 1996
follow-up, Paradise in Me, became a minor American hit behind the
constant airplay of the single "Not an Addict." The
album fared better in Europe, where it reached the French Top 20
and hit
No. 1 in Belgium.