Drooling over that "Butcher Cover"
won't get it any closer to your
living room. I know - - I've been there. Beatle collecting really began for most
with that famous "Yesterday... And Today" cover. Pulled from the stores
after public outrage, fans quickly peeled and steamed their albums hoping
to find the censored photo. Most of us were unsuccessful. And most of us
stare at unbelief when we finally see one "live" at a Beatle store at both
the photo and the price. Butcher covers are $300 and up, with
the good ones selling for hundreds more.
So now what? How do you begin what looks like a hopeless journey if you a a beginning Beatle collector with little expendable cash? Can it even be done??
Begin by asking yourself why you want to collect. Go to any "Beatlefest" type of event and you will see just how far you can take this hobby. These guys have EVERYTHING! Old buttons, magazines, promo discs from other countries, Beatle lunchboxes, Beatle wigs, Beatle ticket stubs..... if you can imagine it, you will find it - at a price!
For some who grew up with The Beatles, collecting is a way to keep a part of the past that was very special to them. These people collect the genuine article, the oldies but horribly expensive originals. Then there are what I can the "Elvis" sort of collectors. These fans collect the Ringo dinner plates and wear the Beatle clothes. And there are the music fans, the ones that want all the bootlegs they can get their hands on. I've seen grown men grab at hundred dollar imports of songs they already have just because it's a different cover or label.
But don't fret if you do not have as much expendable cash as, say, Sir Paul. My advice to those of you just starting to collect is the same advice I was given by a wine connesieur - If you can't afford a $65 bottle of wine, then buy a $10 bottle with potential and wait . . and wait . .and wait. It just might be worth $65 someday! But don't collect just because you think it might be worth something. A lot of Beatle items are and have been so massed produced that their value may take decades to increase. Instead, get the stuff you WANT and avoid the stuff you think you should buy just because it might go up in value. You'll have more fun, and it will be easier to justify to your significant other if you actually LIKE the stuff you've collected.
Here's the good news: Anthology has opened up the floodgates of new collectibles that are much more reasonably priced than yesteryears goods. Here's a few ideas that can help you get going without causing concern from loved ones that you have gone "over the edge".
How would you like a 12" X 36" poster of all three Anthology covers? (In case
you didn't know, the three covers line up to make one picture. Try it!) How
much would you pay for this frame-able art that just could be worth something
someday? $15? $20? How about free (or near free)??
A "flat" is a 12" X 12" piece of cardboard that looks like the cover of a
vinyl album. They are often used in store displays, are quite plentiful,
and best yet, free - if you know how and where to get them. First, go to your
favorite record store and look at the walls to see if they display flats.
Then, as nicely as you can, ask to meet the person who does the displays and
ask if they have any Beatle Anthology flats. If they do, they are usually
free!
Of course, you might not get so lucky (but I did at The Wherehouse) so
you might actually need to buy them. Seek out your Beatle sources, such
as Goldmine magazine, and call a few Beatle stores. They usually sell them
for a couple of bucks apiece.
Frame the three together (you can get pre-made 12"X36" frames at your art stores for around $25) and you have a bonified collectible that will make you the envy of your Beatle friends - without going broke! Since Anthology has been out for a while now, it might be a little harder to find all 3 flats without going to a collector shop. If you find yourself running into dead ends, go the easier route and seek out flats or promo items from the new releases from the fabs. Can't find Anthology? Then collect Flaming Pie or Standing Stone.
You should also watch your favorite Beatle stores (ie: independent stores) for Anthology "promo" CDs. Expect to pay around $30 for a single CD, but wouldn't a "best of Anthology 2" CD be cool to have? Beatlefest have plenty of these types of legitimate items for sale, as will the independent record stores. Imports are another way to add to your collection. Some CD singles are released in the UK or Japan, and never released here. Paul released a special edition of "Off The Ground" with a second CD of unreleased material, for example,
Are there Beatle clubs in your town? It might sound goofy to join, but the club in my town sponsors numerous Beatle events and I'll bet every member knows the free stuff before you will if you are not a member. So join and subscribe to their newsletters.
One last note - never feel too shy to give your name and number to the display people at the big record stores. I just ended up with a HUGE Anthology 2 poster for free just because I asked for it. Go for the free stuff!! And if you are lucky enough to have a Beatle store in your town, make friends with them to get access to lots of free goodies, like the slipcase for the Anthology series or promotion items. (Moral issue: Pepperland is NOT suggesting you "suck up" to these people just to get good stuff. We are saying that if you share your love with another Beatle fan, you never know what might happen!)
Once you have every Beatle album (and the solo albums of your choice), you need to start collecting bootlegs. Now everyone knows the issue of boots (you know, they rip off the artists and, God forbid, the poor record companies, blah, blah, blah) and my job is not to start a debate on right or wrong. Nor am I suggesting (well, maybe I am) that you go out and buy illegal recordings. But let me tell you there is nothing quite as much fun as finding a bootleg with fantastic stuff on it!
Collecting them is great because you get to listen to unheard music and you can bet that the boots will always go up in value (i.e. someone will always want it more than you). I got an old "Black Album" in the '70s on vinyl that was terrific to listen to (Get Back outtakes) and is now a pretty good collectable. What a great deal!
As of the end of 1997, boots have been getting harder to find, with many claiming the "golden age" of bootlegs is over. The crackdown is due to a misguided effort from the FBI to stamp out boots. Sting operations have put many local stores out of business, and the ones that haven't been "caught" have severly cut back or eliminated boots altogether. Stores that use to proudly display their boots now have a small handful under the counter. So here is my advice: If you see a boot that you even think you want, BUY IT! You may never see it again, or may have to pay highly inflated prices from private collectors in the future.
With that said, what to get? With so many labels coming and going (Yellow Dog being one of the more popular labels which is now rumored to be out of business) decide instead on what type of recording you would like instead of looking for a particular disc. You can find more or less the same stuff on many different labels and in different configurations. They more or less fall into these categories:
Decide which direction interests you the most and have fun. Discs are typically $22 to $32, depending on the store and the rarity of the disc. Check out Thinking of Linking for websites that specialize in bootlegs for the most up to date information on current releases, or subscribe to 910, the ultimate source for Beatle boot news. One last note: Don't ask me where to buy them! Find your own source and bring your checkbook!
If you've noticed that there's a lot of Beatle stuff out there for sale these days, it's no surprise. There's a huge industry built just on "official" and otherwise Beatle merchandise. You can absolutely go broke if you try to collect everything. Plus, most of this stuff may never go up in value. So the key to collecting the new stuff is to get the items you want and forget about collecting as an investment. (Now this does not mean it will never go up. An autographed Ringo plate or George CD will always retain or increase its value. But be wary of buying Beatle keychains or checkbook covers. These may never go up in value.)
Beatlefest is a good place to see most of the new stuff, either on their website or by attending their event. It's fun to look at the shirts, posters and books, and attending an event gives you a chance to see some of the "fringe" Beatle associates who hang on, like Denny Laine or The Quarrymen. Frankly, Beatle conventions are a little too close to Elvis impersonators or Star Trek conventions for me, but you might want to go at least once. (Disclaimer if you are in San Diego: Come Together, San Diegos' Beatle Fan Club, has sponsored some great Beatle events, such as the San Diego Symphony playing with a local Beatle band. Excellent event and my hats off to them for putting this together.)
You CAN collect on a budget and have a sizable and impressive collection. Just getting all of the available CDs and a selective library of books will take you a while and make you a Beatle "fanatic" in the eyes of your friends and family. Focus on the stuff that's easy to get and fun to have, buy as many bootlegs as you can since they are getting so hard to get, and you'll soon have a collection that you will be proud of.
Home
Beatle Bytes
New Fan Mystery Trip
In My Life
Imagine This! Beatles In The '70s
Beatle Survey and Guestbook