"Mr. Merchandise" Steve Gentry made a name for himself in the wrestling world by capturing numerous lightweight titles. With his in-ring smarts, and his high risk style, he drew a lot of attention. He became a hot commodity, until his ego began to take over. Gentry is now best know for his self praise and his big headed behaviour. He can commonly be found in arenas and on the street selling his own merchandise. Mr. Merchandise is, however, still a great athlete who has become a clever competitor both inside and outside of the ring. His finisher, the Sold Out Cold, is a devastating tornado DDT executed from the second turnbuckle.