Managing the Gap : conducting, controlling the situation, and shifting from conventional one.

Managing the Gap is quite critical one due to the different characteristic of ‘grey area’ between the first curve and the second curve of business product life cycle.
The company tried to conduct and control this situation, shifting from conventional telecommunication technology POTS (“Plain Ordinary Telephone Service”) to higher system InfoComm (“Information and Communication”) covering wireline, wireless (cellular phone), VoIP and mobile–multimedia services using DCS1800 (“Digital Communication System operating at 1800 MHz”) and GPRS (“General Package Radio Service”).
The new generation as CDMA 2000 - IX reduced the cost of investment per line by 60 to 70% to conventional Fixed Wireline $880 - $1000 per line, besides its benefits such as faster RFS (Ready For Sale), minimum Drop Call and wider Channel capacity. It should be cheaper and better service for Wireless Communications users, including the implementation of Local-Tariff and free of Air Time Cost.
Potential market is going to emerge from the internet and cellular phone, what the people know as E-Commerce is the most exciting potential for the future. To anticipating the second curve where new consumers making direct connection to the producers using familiar IT – Multimedia technology in the new geographic markets, Company’s management is setting up a better system by conducting Knowledge Management, Learning Organization and the superiority of Infotech Leadership.

The characteristic of Interim Business Cycle as the managed gap, is as follows,
1. Recognizing area between the last period of First Curve and the beginning period of Second Curve business product life cycle.
2. This ‘grey area’ is identified by the interactive of ‘Management Aspect’
3. The changing of technology, management and customer behavior happens in this ‘Shift of Paradigm’.
4. This transition and critical period not only require awareness of the company’s management but more fund should be provided for new and expensive investment.

An appropriate progress at the beginning of the Second Curve.
1. There is an appropriate progress in service level, variety of product service, and higher average profit at the beginning of Second Curve period.
2. To establishing Multimedia and Mobility business strategy, The Company has enriched their telecommunications services with Infocomm (internet, intranet and wireless services).
3. Information Technology and Division Organization constitute powerful basic to be a regional competitive corporation.
4. Human Resource Development, Assessment Center and Education Institutions of the Company will accommodate continually the application of Knowledge Management, Learning Organization and Infotech Leadership.

Corresponding ‘Management Aspect’ to Knowledge Mgmt, Learning Organization, Infotech Leadership

1. Market Research Orientation (correspond to Infotech Leadership):
a. collect information, - work based team, network mgmt
b. market research, - idem, empowering front liner
c. service quality expectations, - customer satisfaction oriented
d. interact with customers. – development discussion, sharing

2. Upward Communication (correspond to Learning Organization):
e. communication with management, - streamlined, small, smart organization
f. suggestions from customers contact-person,- learning from experienced mistakes
g. face to face interaction with management, - idem, encourage creativity
h. memos as means of communication. – self development (communicate)

3. Levels of Management (correspond to Learning Organization):
i. too many levels of management. - streamlined, small, smart organization

4. Management Commitment to Service Quality (correlated to Knowledge Management)
a. commit the necessary resources, - inspiring learning organization
b. internal programs for improving, - create knowledge, disseminate knowledge
c. service reward, - accommodating infotech leadership
d. emphasizing serving customers. – mgmt of change, new paradigm

5. Goal Setting (correspond to Infotech Leadership):
a. formal process of serving quality - networked mgmt, customer satisfaction.
b. setting up specific quality of service goals.- idem, empowering front liner

6. Task Standardization (correspond to Infotech Leadership):
a. automation in serving customers, - work based team, networked mgmt
b. improve operating procedures. – development discussion, sharing

7. Perception of Feasibility (correspond to Knowledge Management):
a. capabilities to meet customer requirements, - mgmt of change, new paradigm
b. expenses for level of service and operating system to deliver.- idem, accommodate information.

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