What is perfume ?
Perfume shows the concentration or strength of a fragrance. It doesn't mean that only a man or woman can wear it.

Perfume

Perfume is the strongest concentration of fragrances. Put just a little perfume on you and the fragrance will stay with for hours or days. Women's fragrances have traditionally been in perfume strength. Women put a small amount of perfume on in the morning or evening and it lasts the rest of the day and can still be detected the next day.

Cologne

Cologne is somewhat dilluted in strength compared to perfume. Manufactures had to sell Men on the idea of wearing a fragrance. One way to do this was to provide masculine scents in a weaker solution than perfume, so cologne was used. Cologne has been stereotyped into being a male-only strength fragrance, but women's fragrances do come in cologne-strength as well (take a look at your local store sometime.) Cologne provides a weak scent for part of or perhaps the whole day. Cologne is usually not detectable the next day after taking a shower etc.

eau de Toilette

Toilette is a very dilluted form of perfume. While perfume (and cologne) is applied by dipping something in the perfume then touching that to the skin where you want the perfume applied, when you want to spray on a fragrance to cover a wide area of the body, both perfumes and colognes are too strong. Toilette is a very dilluted form of perfume used in spray bottles. European women like to use the traditional perfume form of fragrance (believing that toilette is somehow inferior) while American women like convenience and often use the spray form of applying fragrances. Toilette bottles are usually larger - 3 times the volume of an equivalent perfume - but usually at the same price. Some disreputable dealers will claim to sell 'perfume' at a good price when they are actually selling toilette. Unaware consumers think they are buying 3 times the amount of perfume, when they are actually buying toilette at a normal price.

Our pheromone-based PERFUME is just a strong concentration of fragrance and pheromone. There is nothing non-masculine about wearing "LURE for him" perfume. Just don't wear too much at a time :) since it is rather strongly concentrated.

"LURE for him" is a masculine fragrance and is intended to be worn by those wanting to attract women.

"LURE for her" is a feminine fragrance and is intended to be worn by those wanting to attract men.