Ezequiel Sánchez Cascales c/ Dr. Jimenez Diaz, 18 - 3º ELCHE - 03202 (Alicante) -SPAIN +34-(6)-545 8525 / 1070 - FAX +34-(6)-667 2204 e-mail: esanchez@compuserve.com |
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1996-1997
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Universidad
de Alicante
Doctoral Candidate in "Organización de Empresas" |
1993-1996
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EAP
- Ecole Européenne des Affaires (Oxford-Madrid-Paris)
European Masters in Management - Diplôme Grande École |
1989-1994
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ESIC - Escuela
Superior de Gestión Comercial y Marketing de Valencia
Licenciatura in Marketing |
1989
IESE- |
IESE- Barcelona
Seminaire: "Management: a professional future" |
European Research Project "Global Pricing Strategies? In Search of a European Pricing Process" |
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1996-3 Months | Ogilvy & Mather - European HeadQuarters |
Paris-FRANCE |
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Ogilvy & Mather |
Management Supervisor's Assistant in the European IBM Account. Projects undertaken included Brand Audit, feasibility of a co-brand partnership IBM-Disneyland Paris and analyses of competitors' communications | |||
1995-2 Months | L'Oréal - Harley Davidson Product Management |
Paris-FRANCE |
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Analysis and repositioning of Legendary Harley Davidson's range of products. The study included brand management (re-design and product development) to target a new segment | |||
1 Month |
Madrid Stock Exchange - Marketing Dept. |
Madrid-SPAIN |
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Segmentation of particular investor market. Definition of strategy for personal investors in the stock exchange | |||
3 Months | Andersen Consulting - MIS Dept. |
Madrid-SPAIN |
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Project Manager. Identification of information needs to define and implement a new Executive Information System-(EIS) | |||
1994-2 Months | Reebok International - Strategic Planning |
London-UK |
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Assistant to the European Business-Development Manager.Analysis of the European Tracking-Study and Nielsen Panel to complete the Strategic Plan | |||
3 Months |
Hilton International Hotels - Marketing Dept. |
London-UK |
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Assistant to the Marketing Vice-President. Planification and coordination of the Marketing Programmes of the 54 hotels of the region Europe/ Africa / West Asia | |||
1993-3 Months | Groupe Regourd International - Export Dept. |
FRANCE / ARGENTINA - CHILE |
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New Markets development and investment analysis in Argentina and Chile to commercialise 2nd hand KOMATSU machinery in South America. Development of a Services Joint Venture | |||
5 Months |
Colchón FLEX - Marketing Dept. |
Valencia-SPAIN |
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Marketing Manager assistant. Implementation of a horizontal structure for the Marketing Dept. Enlargement of the Marketing Information System | ||||
1992-3 Months | "Selective litter recyclage in origin" - (Research Project) |
Valencia- SPAIN |
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Awarded 2nd place in the National Aster Prize in Ecological Marketing. Analysis and planning for the implementation of a new ecological litter collection system |
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Spanish, Catalan: Bilingual
English: Fluent French: Fluent German: Basic Knowledge |
Windows: DOS: |
Excel,Word, PowerPoint, SPSS, Corel Draw,
Systat, Hyperion, Nielsen INF*ACT, Super Project, Lotus
Notes, Netscape and HTML Code Generator. Word Perfect, Harvard Graphics, Lotus 123 and Barbro |
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Hobbies: | Travelling, tennis, photo (1 year free-lance work) |
Associations: | Founder member and Marketing Manager in Gesic Junior Empresa Member of the Oxford University Guild Society and Comité des élevés (CDE) |
Jan '97 References available |