Red from a psychological viewpoint represents fire, heat, anger, temper, blood, fashion, fertility; and it means stop world-wide. It is associated with passionate love, sex, great energy, impulse, action and stimulation, assertivity and aggression, courage, strength and power, adventure, Temperamental and ambitious people with a need for personal freedom.

Blue - A spacy color, cool and soothing, dreamy and magical. Peace and rest. Caution. For people who keep a certain distance, but give calm and practical help; they are faithful and loyal, have a sense for order, logic and rational thinking. Flying in day-dreaming, ideals or nostalgia when felt mis-understood. Dark blue is more severe and can be melancholic.

Yellow - The color of the sun, life-force, vitality and energy. The color of cheerfulness, curiosity, alternation, flexibility, progress, amusement, contact through traveling and communication, learning and practical knowledge. A feeling for writing and speaking. Stimulates brain and nervous activity. energizes the muscles. speeds up the digestion and assimilation. Activates and cheers up depressed and melancholic people.

Childrens -Primary red, yellow, and blue are important for visual development of young children. Children's emotional response to red is: Angry, thirsty, mean, sore eyes, fire, danger. Red is the principal color pertaining to areas of basic needs, such as food, clothing and shelter. Red has always been attractive to human beings.

Color is pure decorating power! It can turn an ordinary home into something extraordinary. Color is a guaranteed way to give your home a lift and bring out its best. When using color in decorating our aim is to attract the attention of our family and friends. To ensure that our family and friends are happy and comfortable while visiting or living in our home.

You shoud always paint patches of color on the wall to try out living with them and looking at the true color at different times of the day...taping up big memo samples of fabric on walls or pinning to existing furniture and spending some time with these "tests" also helps even the professionals make up their minds! Putting together simple boards with all the swatches will give an overview if it's difficult to imagine it all together..."

Painting is cheap, you can often do it yourself, and you can create a lot of effect with color. Try a color you've never tried before -- kiwi green or a pale violet -- something you've always wanted to try. A couple of gallons of paint is a very inexpensive experiment."

Fashion - Ever wonder why you just can't part with some old piece of clothing you've had far too long? It's probably because it evokes in you some emotion that's comforting and that you feel nurtured by! Nature has provided us with a spectrum of beautiful colors to nurture both body and spirit. In the physical body, color has an effect on all body systems, affecting everything from blood pressure and body temperature to muscular activity and the immune system. The colors we choose supply a vital energy to our body and spirit, boosting our health, self esteem and energy.

More noticeable to most people would be the effect of color on our emotions and moods. It's often not a conscious choice we make when we choose our clothing for the day, it's the "I feel like this today" part of ourselves that we often let make this decision for us, and this unconscious decision-maker is choosing as much for the colors we need that day as for the style. And because we choose colors that are attuned to our own energy state, this may indicate behavioral tendencies.

Cool Colors are violet, blue, light blue, cyan and sea green. these colors are known to slow down our perception of time. They apperar like silk and professioanl in presentations but may turn people off because of their coolness. These colors recede into the distance. They are more suitable for backgrounds. the cold blue, especially retreats. These colors are associated with sadness, depression, and melancholia. Cool colors have passive, calming qualities that aid concentration and can create a mood of peacefulness and tranquility. Green can be either warm or cool. When it's influenced by yellow, it becomes warm and when it's influenced by blue, it becomes cool. When choosing colors, it is also important to consider the effect of the lightness and darkness, or value of color. Lighter colors tend to be more active, and deeper colors tend to be passive.