No Earthly Way of Knowing



We've all seen the little commercials. Billy has a cold! Oh NOOOO!!! But mom has the solution. New Cold Syrup X. New Cold Syrup X has the power to stop colds fast and knock out little Billy so that mommy can catch up on the latest episode of The Rosie O'Donnell while her kid is asleep in their room. But little Billy doesn't want to take Cold Syrup X. Why on earth not?!? Shaking his head and making puppy dog eyes, Billy complains about the awful taste of Cold Syrup X. He explains how it tastes an awful lot like Grandma's Denture Adhesive he accidentally tasted when he brushed his teeth last time at Grammy's house. Oh NOOOOO!!! The solution: Make Cold Syrup X with a brand new yummy flavor! Fake Bubble Gum, Pi–a Colada or Brussel Sprouts: something he will enjoy!

Companies have long found solutions to expand their products onto bigger and increasingly popular markets. I have found that many of these marketing hybrid schemes have yet to be hatched. The revenue that capitalistic America is missing out on could very well revolutionize the way that we do business today. Let me give you the following examples.

When I see bald men, I become meloncholy. I sigh softly to myself and wish that they did not have to face life with such a handicap. *notice clever pun of alliteration on 'cap'... bald men .. cold head ... errr... never mind* Rogaine is one of the most effective treatments for baldness, however, it is also one of the most expensive. Popsicles, on the other hand, are relative cheap. you can get a box or bag for two dollars or less! If we can freeze Rogaine in with Kool-aid and put it on a stick? Voila!!! Sexy men with full luscious heads of hair. The Schwans corporation would be helpful by providing delivery directly to your own home. Comfort, coolness, and Clarion, what else could a sexy man ask for?

McDonalds has recently introduced the McFlurry. The McFlurry is soft-serve ice cream blended with your choice of candy/cookie toppings such as Oreo, ButterFinger, Heath or M&M. One of the tastiest treats around, I personally believe that there is untapped potential in the McFlurry. What if you wanted to put other things in with the ice cream? At the ripe old age of eighteen I have so many aches and pains that I can virtually predict the weather. *if you don't get this hint of sarcasm, please consult your nearest senior citizen or Mr. Meyers* What I would appreciate is an Excedrin McFlurry. Mix some aspirin or Valium on in that baby and gimme a spoon. People would buy them too! Think of the benefits. Older people who can't chew could take their medication without use of an IV. Availability of prescription drugs would be much easier with the already franchised accessibility of McDonald's. Granted, people wouldn't be 'screaming' quite as loudly for ice cream due to most of their body being numb, but their aches and pains would be gone. And, the one truly fantastic and amazing effect that this cross-over would have? The one problem of epic proportions that this would finally solve? No more ice cream headaches.

Don't look for these two products anytime soon, but write your congressman. I leave you with one final note on product crossovers.

Happy Meal + Prozac = REALLY Happy Meal


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