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TJTA260 Basics of Software Business, 7.0 op, 4.0 ov
Credits: 7.0 op, 4.0 ov
Schedule: First lecture on the 12th of September at
10.15 in Agora in room Alfa.
Overview:
Software industry is one of the fastest growing industries in the world.
Software products are also increasingly becoming one of the key enablers
of other industries, and largely drive and enable today's economy and business tasks.
However, software based business creates challenges to companies both technological
and managerial point of view. The relationships between technological constrains and
opportunities, as well as new business strategies and increasing competition in the
field create a complex network that are difficult to manage. Success in software
business depends on how a company can organize and fit together these pieces of puzzle.
The aim of this course is to provide a basic understanding of what characterize software
business by highlighting the entrepreneurial challenges and opportunities associated
with establishing, managing, and expanding a software company.
Topics include:
- Understanding the characteristics of software business (software business vs. traditional business)
- Understanding the main segments of software industry
- Building a software business that creates and shares knowledge effectively
- Organizing and managing a software business
- Organizing and managing software project business and related services
- Understanding the frontier between software product and services
- Competing with software products and standards
- Developing and distributing software products
Required readings:
Chapters from the following books and articles will be used as
reading materials. In addition, current journal, industry magazine and
conference article and cases in the areas of ICT and software industry
will be provided for reading. Copies of the lecture notes will be supplied
to the students through this web site.
Books
- Messerschmitt, D. and Szyperski, C. (2003) Software Ecosystem: Understanding an Indispensable Technology and Industry. MIT press, SBN 0262134322
- McGrath, Michael E., (2000) Product Strategy for High Technology Companies. McGraw-Hill; 2nd edition. ISBN: 0071362460
- Varian, H., and Shapiro,C., Information Rules: A Strategic Guide to
the
Information Economy, Harvard Business School Press, 1999
Articles
-
Messerschmitt and C. Szyperski “Marketplace Issues in Software
Planning and Design”, IEEE Software special issue on “Software Return
on Investment”, May/June 200
- Messerschmitt and E. Raymond, “Up from Alchemy” and Back to the
User”, part of “Point-counterpoint on open source software, IEEE
Software special issue on Open Source Software, Jan-Feb 2004
- Raymond,“Back to the User”, part of “Point-counterpoint on open
source software”, IEEE Software special issue on “Open Source Software”,
Jan-Feb 2004.
- Bran, The Pragmatics of Model-Driven Development, IEEE Software,2003
Sept/Oct.
- Tim O'Reilly, Lessons from open-source software development,
Communications of the ACM, v.42 n.4, p.32-37, April 1999.
- (Book chapter) Bosch, J., Software System Families: An Introduction
Chap.7,in
Design and Use of Software Architectures:Adopting and Evolving a Product-Line
Approach,ISBN 0-201-67494-7, May 2000
Teaching method: Lectures, case analysis, project work, and seminar.Assessment:
Group Case analysis 30%; group project work 30%; reviewing group work
20%; and interactive class participation 20%.Note: To pass this
course students need to
satisfactorily fufill all these requirements.
| Lecture | Course overview | Place and Time | Lecture note |
| 01 | Introduction to Software
business(SB) | Ag.Alfa Week 37
Mon 12/09/2005
10:15-12:00 |  |
| 02 | High-tech Entrepreneurship | Ag.Alfa Week 37
Th
15/09/2005
14:15-16:00 | |
| 3. | Start-up your software company | Ag.Alfa Week 38
Mon
19/09/2005
10:15-12:00 | |
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Other resources:
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