Pac-Man chomps way into 20th anniversary

Yellow ball with appetite becomes American icon
By Ward W. Triplett III
Knight Ridder Tribune News Wire
Pac-Man, the little yellow round ball with the big mouth, is turning 20.
Send bright dots and fruit and a power pellet or two.
To celebrate the anniversary, the Japan-based company Namco Hometek has turned loose "Pac Man World." More than two years in the making, the new home video game for Sony's PlayStation takes Pac-Man out of his traditional maze and into a 3-D world. This Pac-Man has a face, arms and legs, and can run, jump, shoot, climb, swim and "butt-bounce," all the better to save his friends and family from a new villain, Toc-Man.
The new game also can be played in two other formats to suit traditional tastes. One has the game's bad guys, the tireless ghosts Binky, Inky, Pinky and Clyde, chasing Pac-Man around a maze that, with new technology, is 3-D. The other looks and plays just like the original.
"In the past we hid an arcade version of Pac-Man in some of our Genesis and Super Nintendo game codes, and we still get calls every single day asking how to open up the secret mode and play (Pac-Man)," said Mike Fischer, marketing director at Namco Hometek. "This time we decided to give true Pac-Man fans the original classic right up front."
Pac-Man wasn't the first video game, but "he was the world's first video game character," in Fischer's opinion. "Even though he was just a little puck going 'waka waka waka,' he was imbued with a personality and people could relate to him."
Indeed Pac-Man stood out from other early '80s games such as "Space Invaders," "Asteroids," "Missile Command," "Sinistar," "Defender" and "Astro Fighter." You didn't just zap something and see it disappear with a metallic-sounding fizz; you were the Pac-Man, and you ran around a maze filled with dots of light and two servings of fruit. If one of four ghosts caught you before you ate all the dots, that would be the end of you.
Adults, teens, kids, even the hard-to-reach female audience took to it. Games found their way into restaurants fast-food joints across the country.
It all helped Pac-Man and it's spinoff, Ms. Pac-Man, stick around the longest, make the most money and leave the biggest impact on a still-young gaming industry. Consider:


Pac-Man has swallowed more than $1 billion in quarters, which means it has been played more than 10 million times.
The Pac-Man image has been licensed for 430 products, including toilet seats and a hot rod.
The name has been co-opted by big business (the "Pac-Man Defense" is when a company tries to swallow up another company attempting a hostile take-over) and boating industry (a 1999 model boat with a big mough that opens and closes has been named the pac-man).
People still play it. In July Florida resident Billy Mitchell achieved what is thought to be the first perfect score on a Pac-Man. Mitchell guided on Pac-Man through 256 boards and grabbed every fruit and ghost for a total of 3,333,360 points. It took his six hours.
There are entire Webrings of players devoted to the game. One site, The First Church of Pac-Man at www.geocities.com/SoHo/Lofts/8112/pac.htm, has had 60,000 hits in its two years on line. Tim Crist, 24, of Liverpool,N.Y., said he started playing it around age 5 in the early '80s. He remembers why it appealed to him:
"In a game market saturated with spaceship shoo-'em'up games, this was a nonviolent eating game with a strange-looking character whose only weapon was his appetite," Crist said.
Some people spent time considering Pac-Man's metaphorical meaning. In May of 1982, Ellen Goodman of the Bostom Glove wrote about wanting to "save her man" from tormenting ghosts.
"Maybe it was his cute round shape. . . his oral fixation . . . maybe it was because he seemed so easy to manipulate."
But she concluded that "he had all the fatal charm, the promising allure of a sadistic lover. He was like all the tree-dimensional people you know who lead their lives by microchip. They're programmed to get you in the end."

[The legacy of Pac-Man]

[Pacman.com]

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