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University of Tennessee

Japanese advertising has long held my fascination. In 1995 I took a very large step and began graduate studies at the University of Tennessee; a little over two years later I graduated with a Masters degree in Advertising from the College of Communications. While this decision has yielded very little in the way of jobs, in no way do I consider it a waste of time. Where I come from graduating high school is not a given; for me it was an honor that cannot be measured.

My thesis is divided into five chapters and a bibliography. You can use the following links:

Chapter 1: Introduction
Chapter 2: Literature Review
Chapter 3: Methodology
Chapter 4: Results
Chapter 5: Conclusions
Bibliography