This is an index to a couple of my Marketing Research papers. I have included a brief description of each so that you can derive an idea as to what they are about BEFORE you surf on over as they are pretty long.

Currently, I have only finished formatting one for the Web but keep your eyes peeled. More will be coming up in the future as I finish formatiing them . . .

Melvin Lim
March 1st 1996

The Market for Laundry Detergents in Australia

A brief study of the market potential in Australia with emphasis on Queensland. It considers the impact of the different product types within the category, sales trends and distribution issues such as the rise of Category Management. It also seeks to identify potential opportunities for market share consolidation or for the entry of new players.

SINGAPORE AIRLINES-A CASE STUDY

An analysis of the world's most profitable airline reveals that the management philosophy and technique is spot-on. Nevertheless, in am increasingly competitive environment, all companies need to continually innovate in order to maintain their position in the marketplace.

This study attempts to identify opportunities and suggest areas of particular interest to the management in order to maintain profitability.

It should be noted that this study was prepared independantly as an academic exercise based upon publicly available figures. What is interesting to me, as the author of the report, is that the airline has actually incorporated some of the changes I have suggested although they probably arrived at their decisions some time earlier.

Back to Main Index	© 1995 Melvin Lim