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Dan Acostioaei |
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DERO |
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November 29th - December 7th,
2002 Cupola Gallery - Iasi, Romania |
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DERO
(ROmanian DEtergent) is one of the few Romanian communist era products that
has survived throughout the economic transition. Its original recipe and
presentation have been altered to render it marketable. Aggressively
promoted, it became a local commercial advertising hero, symbol of the
rebirth of a familiar image through its totally reinvented content. Its name
was retained because of its local resonance. Its content is nowadays an alien
expression of consumerism (the state-owned DERO factory was sold to Unilever).
DERO is seen as a paradigm (and a paradox) of the present day Romanian
identity crisis. Is
consumerism organically rejected by a traditionalist society emerging from an
era of cultural isolation and strict upholding of its tradition or is it unconditionally
embraced? In an effort of formal self-purification, devoid of any
traditionalist "esthetical correctness", the artist avoids any
value judgements and allows himself to comment, question and self-question in
his quest for a solution to this identity dilemma. The answer might also
yield the key to the artist's own identity and role in the society to which
he belongs. |
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The drawings were made on the computer
and cut with a cutter plotter at the actual size. |
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Escape_No_01 (left) Seminal_No_01 (right) stripes of
self-adhesive paper |
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Double stripes of
self-adhesive paper |
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Seminal_No_01 (left) Listen (right) stripes of
self-adhesive paper |
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Guaranty stripes of
self-adhesive paper |
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Bliss stripes of
self-adhesive paper |
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Seminal_No_02 stripes of
self-adhesive paper |
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Ascension (centre) steel |
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Escape_ No_02 stripes of
self-adhesive paper |
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The opening |
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The opening |
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