Objective:

To apply my experience and knowledge of management, marketing and sales in a forward looking corporate environment that provides enough challenges to induce personal and skill development, and contribute to the overall growth potential of the company.

Summary of Qualifications:

• Extensive hands-on experience as manager of a small business.
• Motivated and enthusiastic about developing good relations with clients.
• Highly inquisitive, creative and resourceful.
• Excited by the challenge of research and experimentation.
• Enthusiastic, willing and very fast learner.
• Proficient in handling and leading team members.
• Effective working alone or as a corporate team member.
• Professional in appearance and presentation.
• Experienced in dealing with contemporary Western/Asian cross-cultural customs and sensitivities.

Work Experience:

1993 - present          ROUNDS Bar
Outlet Manager / Sing-along Host


• Oversaw the smooth operation of the restaurant and bar
• In charge of hiring and training personnel and waitstaff
• Established restaurant's policies and procedures
• Helped finalize menu and standardization of recipes
• Handled ordering and purchasing of bar and kitchen stocks
• Maintained strict inventory and control procedures
• Set up bank relations and credit card affiliates
• Prepared marketing, advertising and public relation materials
• Entertained and encouraged audience participation and customers to perform on stage
• Conducted market research and opportunity analysis
• Developed and implemented strategic business and marketing plans
• Functions and special parties/events organization

1992 - present          J.B.Y. Tanlimco Sons, Inc.
Sales and Administrative Manager


• Helped manage entire business enterprise with an investment of more than Php 15.0M
• Responsible for the 30% increase in sales and a customer base of exceeding 250 accounts
• Conducted market research and opportunity analysis
• Developed and implemented strategic business and marketing plans
• Coordinated sales team activities
• Handled ordering and purchasing; set up vendor relations and sub-contractors
• Set up sales, distribution and shipping channels
• Handled financial functions, including obtaining bank financing
• Prepared marketing, advertising, and public relations materials

1991 - 1992          The Peninsula Manila
Management Trainee

• First management trainee of the hotel
• Extensive on-the-job training in hotel management with particular interest in Front Office, Food and Beverage, and Sales and Marketing Departments
• Hands-on experience to operations and functions of all departments of the hotel

Other Experience:

1993                 The Mont Blanc Store
Store Manager


• Established store outlet and set up store display systems for fountain pens and peripherals
• Organized store's sales policies and procedures
• Implemented strict inventory procedures
• Hired and trained new sales personnel

1992 - 1993          The Vineyard International
Exhibit Officer

• Planned, implemented and coordinated a variety of activites and events including "Travel Mart '92" and "The Best of Philippine Food"
• Responsible for various aspects of communications and public relations
• Helped formulate and market new exhibit ideas and concepts
• Worked directly with clients in the design and production of their advertising displays and exhibit booths

Seminars / Certificates:

"Marketing Management in the 2000s". Conducted by Asian Institute of Management, (AIM), dealt with new management styles and marketing trends of the 2000s. January 31 - February 04, 1996.

"Meeting the Challenges of Globalization". Conducted by the Production Managers of the Philippines (PROMAP), tackled issues for greater productivity as well as regional and global competitiveness. September 1994.

"Basic First Aid Course". Seminar on how to handle and administer basic first aid. August 1992.

"Service Plus". The importance of customer service, how to benefit from providing excellent service, what is needed to deliver service beyond customer expectation. May 1992.

"The Anatomy of Success". Success depends on our attitude and how we perceive life through our mind's eye. February 1992.

Education: 

1987-1991          University of the Philippines
BS in Hotel and Restaurant Administration


• Course included: Personnel management, business finance and policies, marketing and promotions, catering, hotel cost control and beverage management.

May-June,1990     Moorhead State University, Moorhead, Minnesota, USA
Supplementary Studies in Hotel, Motel and Restaurant Management

• Certificates in Hotel-Motel-Restaurant Management, Applied Food Service Sanitation and Hotel-Motel Sales and Promotions. May, 1990 to June, 1990.

Languages: 

Fluent in oral and written English, Tagalog, Mandarin and Fookien and have a good working knowledge of conversational Cebuano (Binisaya).

Other Skills and Interests:

Computer literate (DOS, Windows 95, Word, Microsoft Office, Excel, Adobe Photoshop, PowerPoint); Webpage Design using FrontPage98, ToolBook II, HTML Editor; Internet user; can handle all office equipment; wide interest in culinary, visual and performing arts; sports enthusiast; punctual; self~starter; meticulous with details; generally congenial and professional; easy to get along with.

~ References provided upon request ~