• Check it out - do a search using the same criteria you feel you are listed under, does your page appear ? Some search engines use the first few words on the page so make yours count.

• Perhaps the listing only appears with the URL - which needs to show a simple, clear and concise statement.
  Example - http://www.vicroads.vic.gov.au/vic/mpd/mpdrbp.htm
  Could have read "VicRoads - Ringwood Bypass Stage 1"

• Will it be found easily in bookmarks ?
  Example - Homepage1
  Could have read "Welcome to Matt's Most Wonderous Web Machine !"

• If listed with a multi-listing group - often only their heading, and your account reference, will appear. This can often make it difficult to list, or locate, with various search engines.

• Is it dated, to show visitors it is active ?

• Have you printed it out, to be aware how it fits on a standard page ?

• Does it indicate the URL on the document itself, enabling the entire URL to be visible when printed or viewed ?

• Are you able to view it on different browsers - colour-wise, frames, etc. ?

• Does it have a web-workable contact person/point for reference ? Try it out on yourself - and see if you, as a client, would be happy with the response.
  Try the change of address example for 'Composing Good HTML' as in the link below.
  
  
• Is the material covered by any copyright, yet not mentioned ? Your own copyright material may appear to be 'lost' if shown as copyright against the service provider or webpage designer back to themselves.

• Try viewing it with images "off" to see if links are recognisable for what they are.

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