Infomercial Information
     Those of us who work at Principal Secret did not feel Brian Lowry's article on infomercials accurately conveyed Victoria Principal's role with the Principal Secret brand ("More Money Than Respect in Infomercials," Jan. 3).
     Ms. Principal founded the product line, brought it to Guthy-Renker and is a partner with Guthy-Renker in the business. Since she has authored three books on beauty and is an expert in this field, she is the main brand strategist. Ms. Principal personally selects all infomercial participants and has co-authored and produced all of our infomercials to date. She oversees the business, from conception to execution, and has a more active role in this business, and has had more to do with its success, than anyone. In short, she is a hands-on partner in a very large, successful cosmetics business.
     Your paper seemed to convey the impression that infomercials are the last resort for aging actresses who can't find opportunity elsewhere. This obviously could not be farther from the truth in Victoria Principal's case.

GREG RENKER
Co-president,
Guthy-Renker Corp.
Palm Desert