Advertising

The very existence of such an absurdity indicates the inferior nature of the societies currently known on the Earth.

Advertising wastes enormous funds and efforts, while giving almost nothing for economy and culture. What one really needs is information - no or extremely scarce information is provided by advertisements, which mostly contain deliberate lie wrapped in bright technical tricks aimed to attract people's attention - or rather distract it from the actual value of the product (like glass beads for the savages).

Money spent on advertising could be used to enhance productivity and supply the goods and services in the quantities enough to satisfy the needs of anybody, at a lowest cost. A hundredth of advertisement expenses could be enough to build a world-wide information network supplying any information needed without any irrelevant noise (in the sense of communication theory).

The Internet was a good idea - though poorly realised. Everybody who tried to get something really useful out of the Web knows how difficult it may be. The major part of data and software are commercially accessible by a minority of the Internet clients, while the others have to be content with a chance boon. Thus the Internet has become just one more medium for advertising, with all its inconvenience and inefficiency.


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