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Scientology Scores Battlefield Earth Toy Bucks
Church included in film's merchandising agreement.
February 15, 2000
Looks like a "Ratbastard"-spouting John Travolta doll may be the key to netting the Church of Scientology big bucks. According to Variety, though the church did not participate in the making of Warner Bros.' upcoming Battlefield Earth, it was included in the merchandising agreement. Any deal for merchandising automatically includes Author Services, the agency that handles all of the works of late writer and Scientology founder L. Ron Hubbard, who penned the novel the film is based on.
Travolta, an avowed Scientologist, stars as the evil warlord Terl. The merchandising line includes a talking Terl, which spouts lines such as "Exterminate all man animals at will," "You wouldn't last one day at the Academy," "Man is an endangered species," and the aforementioned "Ratbastard" (our personal favorite).
Trendmasters, the company responsible for the line of toys, told Variety that these types of film-based toys can earn as much as $50 million in sales. Warner Bros., meanwhile, says that the studio is merely the distributor, and had nothing to do with the film's merchandising deals. Scientology spokesman Mike Rinder told Variety that the church would use the money for its charitable foundations. Battlefield Earth, which opens in May, already has a sequel in the works. Much has already been made about the film's connections to Scientology, as well as the dubious images of Travolta sporting enormous dreadlocks.