The 3M Company Identity Project

The 3M Company, Corporate Identity, Design and Communications Department, St. Paul, Minnesota developed an interactive multimedia Web site. The objective of the project was to design an attractive, easily navigable web site to provide 3M employees, dealers, and distributors with the most current information, guidelines, examples, and downloadable samples of 3M's Identity standards.

The 3M Identity Strategy site uses on-screen menus, drop-down menus, buttons, hyperlinked text and graphics, and a group of universally available footer icons to allow direct and easy navigation to any topic or page. Users register the first time they enter the web site. They can then enter into the site any time, quickly get the information they need, and exit.