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In a nutshell

Value Analysis

Self
Target
Competitors

Value Components

Perceived quality
Customer loyalty
Awareness
Associations
Proprietary assets

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Andre' Serranho

INTERNATIONAL - MARKETING - INTERNET

Value Analysis

Self 

  • Ability to bring an integrated, international perspective to local management, and establish the links between different subsidiaries
  • Ability to facilitate regional/global expansion plans of the business by utilising my communication skills
    (including fluency in English, Spanish, French, Italian, and Portuguese, command of Finnish and Swedish, and knowledge of German and Russian)
  • creative, outgoing character
  • multitasking
  • resilient

Target

  • Strategic Marketing consultancy
  • Communications Specialist/Manager
  • other Marketing-related positions,
    (career path to Marketing Director)
  • Project Manager
  • Business developer for Southern Europe or South America
  • Trainer in international business communication

Competitors 

  • MBA’s, M.Sc.’s, and other professionals, who have more work experience and locally established networks
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