Perceived quality
- Cross-cultural understanding
(Global Citizen)
- adaptable and flexible
- responsible—started as a lifeguard
- partying hard, working harder
|
Awareness
- Based on networking
(mostly in Finland, but also in Portugal and Spain, within the MBA students and alumni community)
- business card
- personal web site
(especially the “opening-advertisement page”)
— objective: generate buzz
|
Customer loyalty
- Main endorsers:
- family and friends (including
those wishing to co-establish an
entrepreneurial venture, like Nuno Baixinho)
- Others:
- current and former bosses (recommendation letters from Pasi
Nieminen, Risto Tenhunen, and Nils Bergström)
- co-workers
— main reason: delivered value,
overcame expectations
|
Associations
- Positive spirit
- charisma
- resourcefulness
- great achiever when given motivation
Proprietary assets
- Name
- web sites
- logo
- “Super Pinga” character
|
