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The New Marketing

Marketing's traditional "Four Ps" are not operating like they used to. Product, place, price and promotion - new models are now challenging even "post dot-com" organisations.

Adam Dorrell has experience in pushing the boundaries of marketing - gained in companies like Dell, Compaq and auction specialist FairMarket. Now he can help your organisation by consulting or executing programs to drive marketing change and generate revenue in your organisation.

Consultancy program includes

The New Pricing

• Matching demand and supply better than airline seat pricing
• Fixed pricing vs dynamic pricing
• Internet auctions in practice
• Revenue models
• Future pricing models - "smart pricing"

The new Place

• How channels work in the 21st century
• Rewarding and incenting your channel partners
• Multi-channel marketing, and partner recruitment
• Sell with, through or to? Dealing with the ambiguity of alliance partners
• Is direct best?
• Who needs face to face? The metrics of call-centres
• Can "off-shoring" call-centres to India work for you?
• Operationalising channel funded heads
• Automatic selling - using the web and phone as a robot seller

The new Products

• "De-massification" - mass produced products built to order
• How Dell makes a profit on PCs
• Where to add value

The new Promotions

• HTML email - instant feedback and promotion measurement
• Achieving 10% response rates on email
• How to find everyone one of your potential customers
• 21st century customer segmentation
• Using an internet auction to recruit customers

Contact adam@dorrell.com for more details