Taco Bell: Taco Bell Corp., a subsidiary of TriCon Global Restaurants, Inc. Inc. is the largest quick-service Mexican-style restaurant chain in the world, with approximately 4,600 locations in 50 states and a growing international market. At this time, nearly 200 restaurants are operating in Canada, Guam, Japan, Grand Cayman, Dominican Republic, Honduras, Chile, Egypt, Oman, Poland, Costa Rica, Guatemala, Puerto Rico, Saudi Arabia, Aruba, Qatar, Ecuador, Jamaica, Peru, and Hawaii. Aproximately 30% of the units are owned and operated by independent franchises.

Organization: Taco Bell's Corporate headquarters is located in Irvine, California. There are 6 zone offices located throughout the country to serve both company and franchise restaurants.

History: Originated by Glen Bell, Taco Bell became a reality on March 21, 1962. The first Taco Bell restaurant was built in Downey, California. The first franchise was sold in 1964. Taco Bell went public in 1969 and was acquired by PepsiCo in 1978. Then, in 1997, PepsiCo created TriCon Global Restaurants, Inc. which now owns Taco Bell, Kentucky Fried Chicken, and Pizza Hut.

System-Wide Growth: System-wide sales have grown 100% over the last 5 years. At the end of 1995, system sales had grown to $4.7 billion.

New Concepts: Taco Bell has greatly increased its number of non-traditional units in 1995. These units include mobile carts, kiosks, school lunch programs, and Express units in such locations as sports stadiums, universities, airports, and movie theaters.

Full Service Dining: In 1993, Taco Bell purchased the "fresh-mex" casual dining chain Chevy's, based in San Francisco. Currently, Chevy's has over 70 restaurants in California, Arizona, Colorado, Nevada, Missouri, Illinois, Florida, Oregon, and Washington.

Employment: Taco Bell employs over 100,000 people in company-operated & franchised units and corporate offices across the United States.

Marketing Statistics: The company serves more than 55 million people weekly in restaurants across the country. Nearly 123 million people see a Taco Bell commercial once a week -- about half of the US population. Over 4.5 million tacos are served in Taco Bell restaurants each day.

Raw Materials: Taco Bell is the largest restaurant consumer of whole Iceberg lettuce in the world. In one year, franchise and company restaurants consume:

5.2 billion corn and flour tortillas

60 million pounds of fresh tomatoes

152 million pounds of lettuce

56 million pounds of pinto beans

366 million pounds of ground beef

92 million pounds of cheddar cheese

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