August 6, 1999
Craig Weatherup
PepsiCo, Inc.
1 Pepsi Way
Somers, NY 10589
VIA FACSIMILE: 914-767-7944
Dear Mr. Enrico:
There is simply no excuse for needless harm to be inflicted on innocent animals. There is even less of an excuse for an internationally respected company representing "the new generation" to be facilitating the torture of animals with a corporate sponsorship of bullfights. I work hard for the money that I earn, and refuse to use that money to perpetuate the senseless maiming and killing of animals for "entertainment". Therefore, I will no long buy PepsiCo products, nor will I allow any of my family and friends to do so. In addition, I will be circulating flyers in my work place regarding Pepsi’s support of bullfighting. I cannot in good conscience purchase Pepsi products until your endorsement of this blood-sport ends, completely and forever.
Mr. Enrico, the "new generation" that your company purports to represent does not slaughter innocent creatures for sport or entertainment. They put their money where their mouth is and avoid inhumane products and companies. Please stop the bullfight sponsorship so that my family and I can once again enjoy Pepsi. Thank you for your consideration.
Sincerely,
Christina J. Johnson
123 Main Street
Los Angeles, CA 90001