February 6, 2001
When a guy's printer type began to grow faint, he
called a local repair shop where a friendly man
informed him that the printer probably needed only to
be cleaned. Because the store charged $50 for such
cleanings, he told him he might be better off reading
the printer's manual and trying the job himself.
Pleasantly surprised by his candor, he asked, "Does
your boss know that you discourage business?"
"Actually, it's my boss's idea," the employee replied
sheepishly. "We usually make more money on repairs if
we let people try to fix things themselves first."
Business Strategy
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