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 Information about us Menu

     Houston Market Place - Mobile Web Division offers Wireless Wap Development and Text Messaging Alerts and Campaigns for large and small businesses that need to reach consumers or staff through the use of a mobile phone. We have researched and tested the best options for your company. The programming language WAP stands for wireless application protocol. Wap is used to view the web on mobile phones. We take great pride in helping companies develop their wap site within their budget. We’re working with the mobile industry to provide wap sites to USA .

 

       There is no reason why a company would not want to reach billions of people directly, stay competitive, market effectively, earn revenue, and offer information on demand. The entire world is using wap-based technology, not only via cell phone, but also through mobile pda’s, blackberry, and entertainment navigation systems in vehicles. Mostly everyone has a cell phone. Millions of consumers worldwide are using text messaging. The future is here! See for yourself and be a part of this billion-dollar industry! Visit our website at www.go.to/houston.com for more information and demos.

 What is WAP? Menu

The wireless industry came up with the idea of WAP. The point of this standard was to show internet contents on wireless clients, like mobile phones. 

  • WAP stands for Wireless Application Protocol

  • WAP is an application communication protocol

  • WAP is used to access services and information

  • WAP is inherited from Internet standards

  • WAP is for handheld devices such as mobile phones

  • WAP is a protocol designed for micro browsers

  • WAP enables the creating of web applications for mobile devices.

  • WAP uses the mark-up language WML (not HTML)

 
 The Wireless Application Protocol Menu

The WAP protocol is the leading standard for information services on wireless terminals like digital mobile phones.

The WAP standard is based on Internet standards (HTML, XML and TCP/IP). It consists of a WML language specification, a WMLScript specification, and a Wireless Telephony Application Interface (WTAI) specification.

WAP is published by the WAP Forum, founded in 1997 by Ericsson, Motorola, Nokia, and Unwired Planet. Forum members now represent over 90% of the global handset market, as well as leading infrastructure providers, software developers and other organizations.

 
 WAP Micro Browsers Menu

To fit into a small wireless terminal, WAP uses a Micro Browser.

A Micro Browser is a small piece of software that makes minimal demands on hardware, memory and CPU. It can display information written in a restricted mark-up language called WML.

The Micro Browser can also interpret a reduced version of JavaScript called WMLScript.

 
 What is WML? Menu

WML stands for Wireless Markup Language. It is a mark-up language inherited from HTML, but WML is based on XML, so it is much stricter than HTML.

WML is used to create pages that can be displayed in a WAP browser. Pages in WML are called DECKS. Decks are constructed as a set of CARDS.

 
 What is WMLScript? Menu

WML uses WMLScript to run simple code on the client. WMLScript is a light JavaScript language. However, WML scripts are not embedded in the WML pages. WML pages only contains references to script URLs. WML scripts need to be compiled into byte code on a server before they can run in a WAP browser.

 
 Examples of WAP use Menu
  • Check a schedule or read news.
  • Ticket purchase
  • Flight check in
  • Viewing traffic information
  • Checking weather conditions
  • Looking up stock values
  • Looking up phone numbers
  • Looking up addresses
  • Looking up sport results
 How Can Our Company use WAP? Menu
  • Having Access to Billions of Web Cell Phone Users
  • Offer web information on the go to beat your competition
  • Photos Gallery
  • Advertising & Marketing
  • E-Commerce & Sales
  • Provide current information on demand 
  • Surveys, Quizzes & Polls
  • Event Postings, News, Directory
  • Map, Direct Dialing , Customer Support, Games, & On-line Tour
  • Offer services & products with an instant call and much more.
 Our Service Plans Menu

Trial Package: For a small fee we will develop a wap site that you can try for 6 months.  We tailor the site according to your business and develop a basic design for you to survey site response and usefulness. This package allows you to at least exist in the mobile web market.

Basic Package: (Up to 5 pages) Company contact info, event listing, news, photos, service list, customer Q&A, map, or modify current web site information for basic wireless web viewing.

Professional Design: (Up to 10 pages) Company contact info, event listing, news, photos, directory, service list, customer Q&A, map, email form, photo gallery, coupons, customer service, text messaging marketing or modify current web content for wireless web phones.

Corporate Design: (10 pages & up) Company contact info, event listing, news, photos, directory, service list, customer Q&A, map, email form, photo gallery, web tour, coupons, customer service, text messaging marketing, games to win prizes, e-commerce or modify current web content for wireless web phones. More features and services to be added in future upgrades of phones and software.

* Prices may vary upon plan or current needs.

 FAQ about WAP Menu

These are frequently asked question about WAP:

  • What is WAP?
  • Who is WAP for?
  • How does WAP relate to standardization bodies?
  • How is WAP related to Internet standards?
  • What is the status of WAP?
  • What is the future of WAP?

We will try to answer most of these questions. In the meantime read the answers at: http://www.wapforum.org/faqs/index.htm.

 
 Wap Research Report   Menu
October 26, 2000

Mobile portals and wireless Application Service Providers (ASPs) will find it difficult to dominate the mobile Internet services market in the same way that their fixed-line brethren such as Yahoo! and AOL have done, according to a report by Analysys.

By 2005, Analysys forecasts that more than half of the predicted 1.1 billion mobile subscribers will be accessing Internet services from their handsets, with mobile portals earning more than $1 billion from advertising and commissions. Established and start-up companies alike are moving quickly to take advantage of this growth, but the report suggests there are no easy pickings.

"These are not huge numbers considering how many companies are targeting the market," said Katrina Bond, lead author of the report. "Mobile portals and wireless ASPs will need to build their customer bases quickly because start-ups without substantial financial backing risk running out of cash reserves before sustainable revenues from transaction commissions and advertising can be achieved."

A report by The Strategis Group predicted that there will be 25 million wireless portal users in the US in the next five years. Approximately 34 percent of wireless users surveyed by The Strategis Group expressed an interest in using a wireless portal service, and most of them expressed an interest in receiving advertising in exchange for a price discount.

Mobile portals provide an interface through which mobile users can access Internet content quickly and easily. Wireless ASPs (WASPs) give access to centrally hosted applications such as mobile staff-management software, e-mail or games. In addition to advertising and commission revenues, applications targeted at individuals, many of which will be offered through portals, could generate additional revenues of $1.8 billion by 2005, according to Analysys. Business-focused WASPs could generate $2.1 billion in revenues by the same time.

 About Text Messaging  Menu

Why use our Text Messaging Service?

 

Here is five good reasons:

     1. Mostly everyone has a cell phone and use it more than anything else.

     2. Your advertisement is more effective even after your campaign.

     3. You want to see results and collect data for future campaigns.

     4. People don't carry flyers and forget 60 sec commercials.

     5. Each person who sees your text campaign can respond instantly!

 

The Goal is to Receive Instant Results from your advertisement by using text messaging.  Text campaigns and text alerts allow consumers to interact anywhere, anytime, on the go, and to recall information or get updates fast.

 

Text Campaigns Works Best with Your Advertisement 

and it helps if your company provide specials offers, discounts, prizes, subscriptions, updated information, and much more on a regular basis. 

 

What does it takes to get started and how long?

To get started contact us at 832-265-3077 so we can understand your need.

Our Text Messaging Campaigns & Text Alerts take 24-48 hours to setup.

We provide you with detail reports according to each campaign.

Reports include phone number, date, time of entry, and response too.

Our services is available through all cell phone carriers. 

(Nextel & Sprint, T-Mobile, Cingular & AT&T, and Verizon).

 

More Reasons to Market to Mobile Users 

By 2006 there will be almost 1 billion U.S. mobile phone subscribers using their cell phone everyday.  Most cell phones have color screens, text messaging capabilities and web browsing features then two years ago.  Today as you read this letter over 1 million text messages will be sent across the United States.  If your company has any type of advertising campaign or marketing strategy it should include mobile consumers.  Statistics show that up to 80% of mobile users ages 18 to 30 will want discount coupons, entertainment information, and web access to major web sites.

 

Our job at Houston Market Place is to help your company reach mobile subscribers locally or nationwide.  We provide text messaging campaigns and mobile web sites otherwise known as wap sites.  All our services work on major name brand networks such as, Nextel, Sprint PCS, Cingular, AT&T, Verizon, and T-mobile.

 

We offer two simple options. Both options will provide your company presence in the mobile community and give you the option to generate revenue. Text Messaging & Mobile Web Design known as WAP Site.

Why use text messaging?  - Text messaging is mostly included in most cell phone plans so consumers may respond to your campaign at no extra cost to them. We know consumers don’t carry telephone books, flyers, coupons, or remember an 60 second commercial in detail. Therefore, a simple text message may help consumers remember your company or advertisement and respond instantly. A text message may also include a web link for the consumer to access on their mobile phone.

What is Auto Text Alert? - When consumers reply or make a request according to your promotion they receive an automatic message that we posted from your company. Auto response works with your advertisement, commercial, stationery, event, fund-raiser or web site by getting an immediate response and collecting data for future campaigns. One concert use a Text-to-Win campaign and got 3,000 responses. It also help an music artist sell more CD's in stores by providing a discount.

Text Message Campaign - Use text message campaigns to collect phone numbers to either contact consumers who responded, requested or registered to your text campaign or for future use.  After your campaign or advertisement your company can send another campaign or updates to members or registries depending on your company needs.

What is a short code? - Short code otherwise known as (SMS) SShort Message Service is a facility of sending short messages.  For example to receive a joke send a text message to short code: 85067 with message JOKE. (This is an example only and not to be used).  To set up an short code campaign requires a number to setup with a keyword so when consumer uses that keyword a text message is sent back to cell phone.

What type of text message campaigns is being used now? 
Sample Coupon Text:
Old Navy 10% off All Non-Sale Items until 5pm! Just show this code: 1Xle82, Sample Text Ad: This Wed Come to Jazz Café, 3455 Main, St. $5.00 after 10pm, 713-455-6654, Sample Text Ad: For a chance to win ___ send a text message to ___ with subject win, Sample Text Ad: For more info or to subscribe send a text message to.

Contact us for more information or demonstration. 

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