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| Some of the latest additions | ||||
| The Death of Digital Rights Management? | ||||
| In spite of the huge potential, why are Digital Rights Management companies in trouble? Is it an outfall of the dot com bust, or is does the technology, as it is today, to blame. | ||||
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articles on Digital Asset Management
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| Power Bar's Obsession: Power Consumers | ||||
| In spite of being the leader in the $600 million energy-bar market, Power Bar continues a number of customer profiling initiatives to ensure that it stays on top. Read about them. | ||||
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articles on Customer Relationship Management
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| Brand Marketing: Guinness | ||||
| The story of how Guinness married it's 243-year old charm, with modernity, to come out with the Guinness Storehouse, which they hope will help increase the lead which Guinness had (brewed in 50 countries and selling an estimated 10 million glasses a day). | ||||
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articles on Management Strategy
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| Your Job Is Change | ||||
| Business
is changing, and so is the role of the Change agent. This Fast Company article
brings forward the "Change Insurgent". Read about the job of the
Change Insurgent, The 10 Rulesof the Change Insurgent, How to be a Change
Insurgent etc. This article appeared in the October 2000 issue, but most of the principles are still sound. |
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Miscellaneous articles
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| mCommerce report- Asia Pacific region (Zip file) | ||||
| Covering 8 countries (Australia, Hong Kong, China, Japan, Korea, Philippines, Taiwan & Thailand), the report provides information on the means of Internet access, ownership of PDAs, WAP phones and other Internet access devices. This is just a summary, the full report carried out by Taylor Nelson Sofres is paid for. | ||||
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More
articles on Technology
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